Innovation, creativity, design and craftsmanship are at the heart of Pandora. With every new collection, we start an exciting journey, from inspiration and ideas to selecting high-quality materials and crafting our hand-finished jewellery designs with goldsmith techniques. The creation and crafting of every piece of Pandora jewellery is a carefully orchestrated journey. It involves a special collaboration between the Global Product team in Copenhagen and our state-of-the-art crafting facilities in Thailand, and between skilled designers and craftspeople.

With seven annual cycles, Pandora is able to react to global trends in a way that few other jewellery companies can. In addition to fashion-forward designs, fast-track collections and an agile approach to creating jewellery in step with current trends, each collection is supported by a strong creative idea that links to Pandora’s core design language, expanding upon it and taking it to the next level.