So tell me more about the Pandora Story?
Pandora is full of passion. Sometimes it feels like you are working in a start-up, even though it is such a big company. It is encouraged to be proactive, to think about processes and propose new ideas and solutions. I enjoy that. There were several projects I was working on and in the end, the solutions were rolled out globally. We are all working together like a big family, supporting each other, making something special.
Everybody is talking about the passion at Pandora. Why is this passion so unique?
I think it is so special because it is an authentic passion. It starts in the manufacturing, goes along with the distribution and grows in the stores. We are all part of this circle and are feeling it. We have been successful for so many years and are not doing these great things just for show, we are doing them because passion is in us. Do you know that we have a Thai Buddha in our CEO office? This Buddha was carried by hand from Thailand to Denmark and fresh flowers are placed next to it every week to celebrate where our products are coming from. No more words needed to describe how special everything is at Pandora…