As a Specialist, Digital Engagement, you will play a key role in bringing Pandora’s global campaigns to life across digital touchpoints. You will plan, develop, and execute content across web and CRM, ensuring engaging and high-performing consumer journeys that align with both brand storytelling and commercial priorities.
Working closely with cross-functional stakeholders, you will support campaigns end-to-end - from briefing through to execution - ensuring consistency, quality, and continuous optimisation across channels and markets. You will also contribute to refining customer journeys by leveraging insights, performance data, and user behaviour.
Key responsibilities
- Execute digital campaigns across web and CRM in line with global brand and commercial strategies
- Translate campaign concepts into engaging, high-performing digital experiences
- Coordinate content across channels and ensure consistency across markets
- Support end-to-end campaign delivery, from briefing to implementation
- Analyse performance data and apply insights to optimise campaigns and customer journeys
- Contribute to continuous improvement of content, placements, and user experience
- Provide guidance and support on local campaign execution
Your impact
You will directly influence the quality and effectiveness of Pandora’s digital campaigns and customer journeys across owned channels. Through strong execution and continuous optimisation, you will drive improved engagement, conversion, and brand consistency, while strengthening e-commerce and CRM performance and enhancing the overall digital customer experience.
What you’ll bring
To succeed in this role, you bring a solid foundation of experience, strong practical skills, and a proactive, hands-on mindset:
Experience
- Approx. 3+ years of experience in digital campaigns, e-commerce, CRM, or content management
- Experience working within digital marketing, ideally across web and CRM environments
- Track record of executing digital campaigns and projects
Skills
- Hands-on experience delivering digital-first campaigns in an e-commerce and CRM setup
- Strong understanding of customer journeys and cross-channel execution
- Experience creating engaging digital shopping experiences
- Data-driven mindset with the ability to translate insights into optimisation actions
- Ability to analyse performance data and improve marketing and business KPIs
- Strong stakeholder management and communication skills
- Experience from a global organisation is a plus
Tools
- Proficiency in tools such as Excel, Jira, Figma, and PowerPoint
Key stakeholders
You will collaborate closely with a broad range of teams across the business to bring campaigns to life end-to-end. This includes colleagues working with brand and creative development, media and marketing activation, retail, and customer engagement (including CRM and loyalty).
You will also partner with digital and technology teams focused on product, user experience, and engineering, as well as commercial and e-commerce teams across global and regional markets.
In addition, you will work with external partners such as creative and digital agencies, as well as technology and platform providers.
Ways of working
You will operate in a fast-paced, agile environment, balancing execution and optimisation while managing multiple campaigns and stakeholders. The role offers a high degree of ownership, with clear objectives and guidance within established frameworks.
About Pandora
Pandora is the world's largest jewellery brand, specialising in the design, crafting and marketing of accessible luxury jewellery made from high-quality materials. Each piece is created to inspire self-expression, allowing people to share their stories and passions through meaningful jewellery. Pandora jewellery is sold in more than 100 countries through 7,000 points of sale, including more than 2,800 concept stores.
Headquartered in Copenhagen, Denmark, Pandora employs around 39,000 people worldwide and crafts its jewellery with 100% recycled silver and gold. Pandora is committed to leadership in sustainability and has set out to halve greenhouse gas emissions across its value chain by 2030. Pandora is listed on the Nasdaq Copenhagen stock exchange and generated revenue of DKK 32.5 billion (EUR 4.4 billion) in 2025.
