Do you want to shape how customer lifecycle experiences are built and scaled globally?
We are looking for a strategically minded and execution-focused Senior Manager to lead Lifecycle Implementations & Operations across Pandora’s global Customer Lifecycle & Membership team.
In this role, you will own how we deploy, optimise, and scale our operational setup in Bloomreach, with a strong focus on driving efficiency and consistency across automated e-mail and mobile marketing programs.
You will be responsible for building a best-in-class operational foundation that caters to both global and market needs - ensuring that our ways of working, processes, and outputs are streamlined, scalable, and future-ready.
You will play a critical role in transforming how we work, leveraging automation, AI, and smarter workflows to accelerate time to market, reduce complexity, and unlock stronger business impact across markets.
What you will do
Own Lifecycle Implementation & Platform Operations
- Lead end-to-end implementation of lifecycle programs in Bloomreach, ensuring consistency, quality, and scalability across markets
- Define and drive best practices, governance, and ways of working across lifecycle and platform operations
- Own the testing roadmap for automated e-mail and mobile marketing-related initiatives, including prioritisation and rollout planning
- Ensure stable, efficient, and high-performing execution of global CRM and loyalty communication programs
Drive Operational Excellence & Scalability
- Build and continuously optimise scalable workflows, templates, and automation frameworks
- Reduce manual effort and operational friction through standardisation and automation
- Ensure fast and efficient scaling of validated lifecycle initiatives across markets
Lead AI-Driven Transformation of Workflows
- Identify and implement opportunities to leverage AI across lifecycle operations (e.g., content activation, segmentation, personalisation)
- Partner with Digital & Tech to embed AI capabilities into Bloomreach
- Drive new ways of working that increase productivity, speed, and impact
Enable Faster Time to Market
- Act as the bridge between strategy and execution, ensuring initiatives move seamlessly from concept to implementation
- Optimise processes to accelerate deployment of campaigns, features, and lifecycle journeys
- Remove bottlenecks and continuously improve execution speed
Partner Across Functions and Markets
- Work closely with Strategy, Commercial, Digital & Tech, Campaign, and market teams
- Ensure alignment between global frameworks and local market needs
- Act as a trusted advisor on lifecycle execution and operational topics
Build and Lead a High-Performing Team
- Define the roadmap for lifecycle operations and implementation capabilities
- Lead and develop a team responsible for execution excellence
- Foster a culture of continuous improvement, innovation, and accountability
To succeed in this role, you have
- Significant experience (typically 7+ years) within CRM, lifecycle marketing, or martech operations, ideally in a global organisation
- Strong hands-on experience with marketing automation platforms such as Bloomreach (a strong plus), Salesforce, or Adobe
- A proven track record of building scalable operational setups and driving efficiency at scale
- Strong understanding of AI solutions and proven track record of implementing AI in marketing operations to drive efficiencies
- A strong ability to translate strategy into structured, executable workflows
- Experience working cross-functionally across business, tech, and markets
- A structured, data-driven, and solution-oriented mindset
- Strong stakeholder management and communication skills, with the ability to influence senior stakeholders
- Commercial understanding of customer lifecycle impact (e.g., CLV, engagement, retention)
- Fluency in English, both written and spoken
Why join us?
You will join a global Customer Lifecycle & Membership team at the centre of Pandora’s transformation towards more personalised, data-driven customer experiences.
This role offers a unique opportunity to:
- Own how lifecycle programs are built and scaled globally
- Shape the future of marketing operations through AI and automation
- Drive meaningful impact on customer experience and business performance
- Work cross-functionally with some of Pandora’s most critical teams and markets
Additional information
Location: Copenhagen V, Denmark
Team: Customer Lifecycle & Membership
Reports to: Director, Customer Lifecycle & Membership
About Pandora
Pandora is the world's largest jewellery brand, specialising in the design, crafting and marketing of accessible luxury jewellery made from high-quality materials. Each piece is created to inspire self-expression, allowing people to share their stories and passions through meaningful jewellery. Pandora jewellery is sold in more than 100 countries through 7,000 points of sale, including more than 2,800 concept stores.
Headquartered in Copenhagen, Denmark, Pandora employs around 39,000 people worldwide and crafts its jewellery with 100% recycled silver and gold. Pandora is committed to leadership in sustainability and has set out to halve greenhouse gas emissions across its value chain by 2030. Pandora is listed on the Nasdaq Copenhagen stock exchange and generated revenue of DKK 32.5 billion (EUR 4.4 billion) in 2025.
