Senior Manager, Brand Planning

Do you want to play a key role in shaping and orchestrating Pandora's global brand agenda? Are you passionate about turning strategy into action and bringing teams together around a shared vision? Then you might be the Senior Manager, Brand Planning we're looking for! 

As Senior Manager, Brand Planning, you will be responsible for translating our annual brand strategy into integrated quarterly plans that drive both brand and business growth. Acting as the bridge between long-term strategic ambition and day-to-day execution, you will ensure priorities are aligned across campaigns, channels, markets, commercial teams, and cross-functional partners from a quaterly point of view. 

In this key campaign planning role, you will create clarity across a complex global organization, enabling teams to focus on the right initiatives at the right time while ensuring markets have the tools, guidance, and support needed to execute successfully. 

You will lead a team of two and collaborate closely with stakeholders across the Global Marketing organization and beyond. 

Key responsibilities:  

• Lead the development and governance of integrated quarterly brand plans aligned with Pandora's strategic priorities. 

• Translate annual brand and business objectives into clear, actionable plans that drive alignment across functions and markets. 

• Coordinate priorities across Brand, Campaigns & Activations, Paid Media, Product & Design, Creative Studio, Advocacy Marketing, Marketing Technology, CE&L, CIMA, Commercial teams, and global clusters. 

• Facilitate planning processes, workshops, and cross-functional forums to ensure alignment and decision-making. 

• Create planning frameworks, tools, and governance processes that improve execution excellence across the organization. 

• Monitor progress against key initiatives and help teams navigate dependencies, risks, and evolving priorities. 

• Ensure marketing investments are effectively governed and aligned with strategic objectives. 

• Partner with regional and cluster teams to balance global consistency with local relevance. 

• Drive organizational clarity, transparency, and accountability throughout the planning cycle. 

What is needed to succeed
We imagine that you bring extensive experience from brand strategy, integrated marketing planning, campaign management, or a similar field within a global organization. 

You are a strategic thinker who can see the bigger picture while maintaining a strong focus on execution. You thrive in environments with multiple stakeholders and competing priorities and are skilled at creating alignment without direct authority. 

Furthermore, we are looking for someone who has: 

• 8+ years of relevant experience within brand, marketing strategy, planning, or campaign management. 

• Significant experience leading complex planning processes across multiple stakeholders, functions, and markets. 

• Demonstrated success translating strategy into actionable plans and driving organizational alignment. 

• Experience working within a large, matrixed, international organization. 

• Strong understanding of integrated marketing, campaign development, and marketing effectiveness. 

• Expertise in portfolio planning, marketing operations, and governance. 

• Excellent stakeholder management and influencing skills. 

• Strong facilitation, workshop leadership, and communication capabilities. 

• Experience with project and program management. 

• Analytical skills with the ability to interpret data and performance insights to support decision-making. 

We hope to see you are: 

• A strategic and commercially minded leader. 

• Highly organized with exceptional planning and prioritization skills. 

• Comfortable navigating complexity and ambiguity. 

• Skilled at building relationships and influencing stakeholders at all levels. 

• A collaborative team player who excels in cross-functional environments. 

• Solution-oriented with strong problem-solving capabilities. 

• Passionate about creating structure, clarity, and operational excellence. 

• A strong brand steward who ensures consistency and quality across all initiatives. 

Your new team
You will join Pandora's Global Marketing organization and work at the center of our brand planning agenda. The team is responsible for bringing together diverse stakeholders, functions, and markets to create integrated plans that translate strategy into execution and drive brand and business performance globally. This role offers a unique opportunity to influence how Pandora plans, prioritizes, and delivers its global marketing agenda while collaborating with senior leaders and teams across the business. 

Additional information  

• Global Career Band: 4A 

Did we get your attention?  
If you see yourself in the position and would like to become a part of Pandora’s future, please do not hesitate to apply. We look forward to hearing from you!  

We process applications on a continuous basis, which is why we encourage you to send your application as soon as possible. You can also read more about Pandora on our corporate site www.pandoragroup.com.  

Icing on the cake 
You will be working out of our beautiful Head Office in Copenhagen V, established in 2016 and designed to unite and inspire our teams. Besides our beautiful interior design we are also proud of our LEED Gold Certification for Energy and Environmental Design. This means that we use as few natural resources as possible and that we use them with respect. The result is a professional and dynamic space that is unique, comfortable and inspirational – and delivers a true Pandora experience to anyone who works here or comes to visit.