Contract: Permanent
Location: Flexible hybrid working style with three days in the London office
Overview
The Search & Affiliate Marketing Specialist is responsible for contributing to the objective of driving high‑quality traffic, revenue, and customer acquisition through paid search (PPC), organic search (SEO), and affiliate marketing channels. This role combines analytical expertise with channel management skills to optimise performance, manage partners, and deliver measurable growth. The role will lead the briefing process with the agency partners, share the campaign calendar and ensure brand guidelines are adhered to. The Specialist will work with the wider Marketing team to ensure alignment and optimisation across all channels.
About Pandora
Pandora is the world's largest jewellery brand, specialising in the design, crafting and marketing of accessible luxury jewellery made from high-quality materials. Each piece is created to inspire self-expression, allowing people to share their stories and passions through meaningful jewellery. Pandora jewellery is sold in more than 100 countries through 7,000 points of sale, including more than 2,800 concept stores.
Headquartered in Copenhagen, Denmark, Pandora employs around 39,000 people worldwide and crafts its jewellery with 100% recycled silver and gold. Pandora is committed to leadership in sustainability and has set out to halve greenhouse gas emissions across its value chain by 2030. Pandora is listed on the Nasdaq Copenhagen stock exchange and generated revenue of DKK 32.5 billion (EUR 4.4 billion) in 2025.
Our people
Our global team of over 33,000 passionate individuals helped Pandora achieve record earnings in 2023, driven by a new long-term growth strategy. This rapid progress has fostered an ambitious and empowering culture.
As we grow, we continue to invest in our talent. We're seeking people who share our values and can help us realise our ambitions.
Key Responsibilities
1. Paid Search (PPC) Management
- Plan, execute, and optimise paid search campaigns across platforms such as Google Ads, Microsoft Ads, and other search partners.
- Support with agency relationships, including organising meetings, QBRs and leading weekly calls.
- Conduct keyword research, audience segmentation, and competitive landscape analysis.
- Maintain the product feed, incorporating recommendations and best practices.
- Develop ad copy, extensions, and landing page recommendations to improve Quality Score and conversion rates.
- Track, analyse, and report on campaign performance using analytics and attribution tools.
2. Organic Search (SEO) Support
- Perform keyword analysis and identify organic opportunities for growth.
- Collaborate with content, product, and technical teams on SEO improvements (metadata, structure, site performance).
- Lead SEO link-building campaigns to drive high quality outreach, backlinks and content.
- Monitor rankings, crawl issues, and organic traffic trends.
- Adopt a test and learn approach, keeping up to date with industry developments, best practices and new platform features.
- Provide SEO insights to guide content strategy and optimise web pages.
3. Affiliate Marketing Management
- Develop promotional plans and seasonal activation calendars with affiliate partners.
- Ensure compliance with brand guidelines, terms and conditions, and ethical marketing practices.
- Track performance and commission payouts through affiliate platforms (e.g. Rakuten).
- Analyse partner performance and identify opportunities for scaling or optimisation.
- Support affiliate network and partner relationships, including forging new contacts, networking and recommending brand-safe publishers to the programme.
4. Reporting & Analytics
- Build weekly, monthly, and quarterly channel reports with insights and actionable recommendations.
- Work closely with analytics teams to ensure accurate tracking (UTMs, tags, pixels).
- Monitor KPIs including ROAS, CPA, CTR, conversion rate, and incremental revenue.
5. Cross‑Functional Collaboration
- Partner with brand, e‑commerce, product, and CRM teams to align search and affiliate strategies with broader marketing objectives.
- Collaborate with creative teams to deliver compelling ad assets & affiliate content.
- Work with external agencies or platform reps to support performance growth.
- Facilitate relationships between UK, regional and global digital marketing teams, sharing learnings and pioneering the UK as a leading market.
The successful candidate
- Experience in digital marketing, ideally in PPC and affiliate management.
- Proficiency with Google Ads, Microsoft Ads, Google Analytics/GA4, Search Console, and affiliate platforms.
- Strong data analysis skills and proficiency with Excel/Sheets.
- Experience managing budgets and performance‑based marketing campaigns.
- Excellent communication skills and stakeholder management.
- Understanding of SEO best practices and basic HTML is a plus.
Personal Attributes
- Highly analytical with strong problem‑solving abilities.
- Results‑driven and comfortable working with performance KPIs.
- Strong attention to detail and ability to manage multiple campaigns simultaneously.
- Proactive, curious, and always seeking optimisation opportunities.
Craft Your Future with Pandora: A Career Built Around You
At Pandora, your career is a journey of growth, development, and limitless potential. We believe in empowering you to shape your own path and craft your own incredible.
What We Offer
Our focus is on offering you a career that’s as unique as you are. We provide the tools, opportunities, and support you need to thrive:
- Career Development & Growth: Be at the forefront of an inspiring journey with tailored development plans, mentorship, and regular reviews to ensure you’re on track to achieving your goals.
- Competitive Salary & Regular Reviews: We make sure your efforts are rewarded fairly, with regular opportunities to review your progress and success.
- Generous Bonus Scheme: Your hard work doesn’t go unnoticed, with opportunities to earn performance-related bonuses.
- Hybrid Working Flexibility: Strike the perfect balance between collaboration and focus, with three office days and two work-from-home days between Monday and Thursday.
- Early Finish Fridays: Start your weekends early by finishing work at 3 PM every Friday.
- Private Healthcare: Your wellbeing is our priority, with access to private healthcare that keeps you covered.
- Employee Discounts & Perks: Enjoy 55% off Pandora products and exclusive access to discounted brands, cinema tickets, gym memberships, holidays, and more.
- Annual Leave & Flexibility: 25 days annual leave plus bank holidays, with the option to buy or sell leave, and your birthday off to celebrate YOU!
- Wellness Hub & Support: Access to wellness resources and a dedicated Employee Assistance Programme offering free, confidential support 24/7.
- Recognition & Celebrations: Your achievements are our success. With a recognition programme and regular celebrations, we ensure every success is shared and appreciated.
At Pandora, we believe in creating not just a job, but a journey of fulfillment, growth, and success. If you’re ready to take the next step in crafting your incredible career, join us and let’s build something extraordinary together.
Your future is waiting – craft the incredible with Pandora!
Please understand that due to the large number of applications, we regret that only online applications can be considered. Please click apply to submit your application.
Pandora’s recruitment procedures are designed to be transparent and clear for all candidates. This helps us ensure that applicants are provided with a fair and equal opportunity to demonstrate their competencies and skills by removing blocking factors, possible biases, and risks of discrimination. We encourage everyone applying to our vacancies to refrain from adding identity-related elements such as a photo, marital status and age.
*If you require reasonable adjustments in place during your interview(s), please make us aware as soon as possible*
