Senior PR and Influencer Manager

Main purpose of the role:

The mission of the this position is to build Pandora as the most loved and story-telling Jewerlry brand in Mainland China through maximizing innovative and inspirational brand exposure by recommending, planning, executing and maximizing brand and product exposure and positive free publicity by public relations / corporate relations initiatives in team partnership with the other related functions within the Marketing Team.

Key accountabilities:

Planning and Execution

• Assist line manager to develop Pandora PR and Influencer strategy.
• Lead the execution and ensure an effective result to benefit business growth eventually.
• Lead the internal team and external agency to develop campaign-base strategy and planning with innovative thinking.
• Develop and maintain strong relations with media, influencer and government.
• Explore 3rd party collaborations that can increase brand awareness and improve business growth.  
• Work closely with internal key business stakeholders to provide support with PR & Influencer approaches.

Management

• Manage all PR related activities such as celebrity event, interviews and PR collaborations.
• Manage and monitor internal team and external agency’s execution. 
• Set goal for internal and external teams to ensure high quality deliverables.
• Review all reports prepared by internal and external teams and present to Management teams on behalf of PR.

Financial

• Plan yearly budget as set according to the Marketing Plan.
• Monitor budget expenses base on approved budget respecting company’s financial guidelines.
• Negotiate with vendors to maximize ROI.
• Efficiently manage budget and deliver high ROI.

Candidate Description

Personal Competencies:

• Minimum of 5 years of relevant working experience in marketing, preferably within premium FMCG, fashion, jewelry & watches.   
• Degree holder in marketing, communications is preferred
• Management experience in PR/Marketing Communications.
• Strong relations with media and Influencers.
• Expert in PR and Influencer Marketing.
• Demonstrated passion and interests in fashion retail trends
• Self-driven and able to work independently with minimum supervision
• Proactive, organized and detail-minded
• A good team player with excellent interpersonal and communications skills
• Thrives in a fast-pace work environment and can work with tight deadlines and under pressure
• Excellent command of both spoken and written English, Chinese and Mandarin is a must
• Outstanding multi-tasking and project management skills. Timeline sensitive and result-orientated
• Strong business acumen and have a flexible and result driven approach on managing challenges and changes.