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Retail Marketing Supervisor
City:
Shanghai
Country/Region:
CN
Application Deadline:
30 June 2023
Main Purpose of the role:
- Execute on developing and driving Retail Marketing vision and strategy for brand and all product categories to fuel business growth and brand equity across China market.
Key Accountabilities:
- Build, drive and monitor retail marketing from planning to execution of key strategies/ initiatives in China.
- Monitor and report budget on a monthly basis, be positioned to readily identify spent, committed and planned status always with goals of driving retail revenue.
- Work closely with cross functions of Marketing team to ensure that campaigns, plans and tools are aligned across all channels.
- Manage vendors to execute event production including POPUP, instore activation etc.
- Develop on-brand GWP to improve shopping experience and increase sales performance.
- Regularly gather market feedback to further improve effectiveness of in-store marketing strategies/plans/tools.
- Analyze results and provide fully comprehensive reports of Pandora Retail/ In-store marketing activities in the local market.
- Execute agreed promotional window calendar and produce assets for in-store activities. Work on brief to create and keep improving window assets.
- Integrate initiatives into marketing program through close coordination with internal key relationships.
- Regularly analyze and review allocation of in-store budget to ensure results are in line with plan.
Pivotal and Professional Qualifications:
3-5 years of experience, minimum 2 years' experience in relevant marketing fields and retail marketing execution, with leading consumer goods company.
Personal Competencies:
- Curiosity towards market landscape, emerging trends, and industry prospects.
- Proven track record in the leading brands • Strong data analysis skills and excellent at PPT and excel
- Strong oral and written English skills • Good communication and interpersonal/influencing skills.
- Ability to work effectively in cross-functional team environment.
- Self-motivated and willing to take challenge.