Consumer Engagement Manager

City:  Shanghai
Country/Region:  CN
Application Deadline:  31 Dec 2023

Main Purpose of the role:

  • Manage owned social media platform
  • Manage content on owned social network


Main Purpose of the role:

  • Adaptation of global guidelines to fit local assortment
  • Provide feedback and input on market needs to global guidelines and tool kits
  • Approve translation for social platform
  • Work with CRM team to manage the SCRM content based on toolkit and guidelines from global
  • Develop local social media strategy and plan, including content plan, fan growth, community engagement, publishing calendar.(eg, Wechat, weibo, douyin, redbook, zhihu, etc) and adapting global toolkits
  • Work with social listening agency to monitor and generate business intelligence based on consumer online comments
  • Work with agency to create and produce social assets such as photos, videos, creative infographics, H5, and other creative formats
  • Support the execution of marketing seasonal campaigns including partnership projects through social platforms


Pivotal and Professional Qualifications:

  • Degree holder in Marketing or related discipline.
  • 6+ years' experience in social marketing & social media area and full scale of work capability in digital marketing.
  • Outstanding multi-tasking and project management skills.
  • Timeline sensitive and result-orientated
  • Proactive, organized and detail-minded
  • A good team player with excellent interpersonal, negotiation and communications skills
  • Good Microsoft word/ excel/power point skills
  • Possess a strategic view of representation
  • Highly motivated, able to multi-task and work in fast-paced environment
  • Positive thinking, proactive and open-minded.
  • Strong business acumen and have a flexible and result driven approach on managing challenges and changes


Did we get your attention?  

We hope you got all your questions answered and feel confident applying for this position, If you see yourself in the position and would like to become a part of Pandora’s future, please do not hesitate to apply. We look forward to hearing from you! 


We process applications on a continuous basis, which is why we encourage you to send your application as soon as possible. You can also read more about Pandora on our corporate site



About Pandora 
Pandora is the world's largest Jewelry brand. The company designs, manufactures and markets hand-finished Jewelry made from high-quality materials at affordable prices. Pandora Jewelry is sold in more than 100 countries through 6,500 points of sale, including more than 2,500 concept stores.


Headquartered in Copenhagen, Denmark, Pandora employs 32,000 people worldwide and crafts its jewelry at two LEED-certified facilities in Thailand. Pandora is committed to leadership in sustainability and will purchase only recycled silver and gold for crafting its jewelry by 2025 and halve greenhouse gas emissions across its value chain by 2030. Pandora is listed on the Nasdaq Copenhagen stock exchange and generated sales of DKK 26.5 billion (EUR 3.6 billion) in 2022.


Pandora’s recruitment procedures are designed to be transparent and clear for all candidates. This helps us ensure that applicants are provided with a fair and equal opportunity to demonstrate their competencies and skills by removing blocking factors, possible biases, and risks of discrimination. We encourage everyone applying to our vacancies to refrain from adding identity-related elements such as a photo, marital status and age.