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Trade Marketing and Visual Merchandising Operation Specialist

City:  Paris
Country/Region:  FR

Pandora is recruiting a Trade Marketing and Visual Merchandising (VM) Operations Specialist to join our Marketing team in Paris.

 

This role ensures the operational implementation of the Trade Marketing & Visual Merchandising (VM) plan in points of sale specific to the French market while respecting the global image of the brand. You will create and provide the Trade Marketing & VM guidelines to be cascaded down to all relevant stakeholders in the organisation, aimed at aligning in-store practices and implementations.

 

MISSION :

 

DESIGN LOCAL MARKETING & VM MATERIALS

  • In close collaboration with the Marketing, Sales and Merchandising teams, ensure the operational implementation of Trade marketing & VM campaigns in points of sale: design and implementation of campaigns in compliance with the group's guidelines and local needs
  • Be in charge of the definition and orchestration of Retail Marketing campaigns for each campaign: definition of the required, creation, master files, wording, ...
  • Brief the graphic studio on the production of the master files
  • Participate in the development of the turnover by proposing local actions: traffic creation operations, local media campaigns, local events, etc.

 

VM GUIDELINES DEVELOPMENT

  • Adapt global VM guidelines to suit market needs, by managing the product set-up preparation, the shooting process and building the VM Guidelines for Retail and Wholesale partners in-market
  • Review execution of local guidelines and usage
  • Evaluate VM implementation reports from the stores and giving feedbacks, sharing and collaborating with DSM and RSM (sales Team)
  • Responsible for monitoring the business efficiency of the guide lines by defining relevant KPI’s

 

COMMUNICATION FLOW

  • Work closely with the Marketing , Sales & Merchandising teams to ensure alignment on all campaign and activations implementations.
  • Communicate regularly with Global Head Office and European markets
  • Ensure regular updates of the VM /TM Data base and stores layouts
  • Regularly visit the stores
  • Work closely with partners and suppliers

 

OPERATIONAL SUPPORT

  • Trade Marketing & VM reporting
  • Provide support for Marketing activities, PR events, showroom activities.
  • Responsible for managing the Store Opening Implementation Package by providing the implementation plan (stores layout, windows, POS quantities…)

 

PROFILE :

  • 4-5 years of relevant work experience in a Visual Merchandising  & Trade Marketing in Retail Company
  • Fluent in French and English (other languages are a plus!)
  • Excellent MS Office knowledge (with focus on Photoshop and Power Point, Excel)
  • Excellent analytical and writing skills and attention to detail
  • Strong VM Skills
  • Good organizational and planning skills, ability to deal with situations where multitasking is frequently required, with experience in project management
  • You’re a team player and you have experience working across large matrix organisations
  • Fast learner, able to pick up product knowledge quickly and accurately, personal commitment to improving your own knowledge and skills
  • Ability to share knowledge, confident talking and presenting in public, in an engaging and informative style.