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Media Planner

City:  Paris
Country/Region:  FR

Reporting to the Paid & Owned Media Manager, the Media Planner is responsible for coordinating media plan development and ensuring optimal budget allocation to maximize ROAS and brand-building through Paid Media.

 

WHAT YOU’LL DO :

  • Maximize the impact of media plans, with a particular focus on Digital, by constant analysis, strategic recommendations and proactive optimization
  • Support the Paid & Owned Media Manager in defining and executing the Cluster media strategy
  • Collaborate with E-Commerce team to optimize brand performance
  • Work closely with media agency to fine-tune the media strategy
  • Optimize partnerships and investment with top platforms & publishers
  • Coordinate with the Global Media team the testing roadmap for the cluster
  • Consolidate the media reporting across the different platforms (DV 360°, SEA 360, Google Ads, Facebook manager, ROAS Platform, Adobe, ClickView...) to feed the cluster teams in terms of insights and on-going optimization recommendations related to messaging, creative, promotional approach, etc.
  • Manage global media tools (Neustar, OneSearch…) following group guidelines
  • Closely collaborate with the Global Media team by delivering cluster input and sharing insights on media performance to improve the paid & owned media strategy
  • Ensure spend optimization by driving the evolution to a data driven approach
  • Monitor media and industry trends to ensure the adoption of new technologies and methodologies
  • Regular budget tracking and invoice management for media activities, including monthly reviews and quarterly reforecast, and alignment with Finance team

 

WHO ARE WE LOOKING FOR ?

  • Strong media background, with particular focus on Digital
  • 4 years of experience in a similar role, in an international media agency or similar industry
  • Excellent level of French and English (Spanish is a plus)
  • Ideally some previous experience on Media Agency
  • Knowledge of Google Adstack, Adobe, social platforms and econometric modelling
  • Thorough understanding of French media landscape, publishers and media trends, and ideally also the Spanish one
  • Strong analytical skills and attention to details
  • Excellent coordination and organizational skills
  • Mastery of MS Office (Word, Power Point, Excel)
  • Strong interpersonal skills and ability to communicate
  • Proactivity and curiosity, can-do attitude
  • Ability to share knowledge
  • Initiative and shared decision making approach
  • Team-spirit
  • Ability to prioritize and manage time wisely in a fast-paced environment.
  • Good organizational and planning skills

 

ABOUT PANDORA

Headquartered in Copenhagen, Denmark, Pandora is the world’s largest jewelry maker with presence in more than 100 countries across the globe.

At Pandora, we give a voice to people’s loves.

Beloved for our inimitable charm bracelet, Pandora jewelry offers intricate design and craftsmanship, brought to life by the magic of the stories expressed and interpreted by its wearer.

Each Pandora piece is hand finished in Thailand in our Gold LEED Certified facilities, using up to 71% recycled metal grains. Looking ahead, Pandora is determined to further reduce its climate footprint by joining the Science Based Targets initiative and by 2025 is committed to being carbon neutral and fully circular in production. Whether our ambitious sustainability practices or our support for young voices via our partnership with UNICEF, we are immensely proud of our values.  

With 230+ concept stores and 600+ partners throughout Western Europe (France, Spain, Portugal), our vision is to endlessly delight – to create a luxury jewelry experience whilst being accessible and affordable for all.

 

WHY PANDORA ?

If you DREAM and DARE to grow as a leader as well as develop yourself and client groups on a daily basis, if you CARE and appreciate diverse work environments and you DREAM to work in fast paced, innovative and disruptive organization,  Pandora is the right place for you! 

You will enjoy leading a business in a collaborative work culture where you will empower others and seek opportunities to grow the market.