Sr. Specialist, Brand Management
Do you want to be a part of the world’s leading jewelry company while putting your experience in Marketing into use? If yes, then we might have an exciting opportunity for you! You will be part of Pandora Latin America Team in an international organization of can-do spirited, passionate, and performance-driven people.
Pandora is looking for a dynamic and business-savvy Brand Management Sr Specialist, in Panamá City, Panamá.
Main purpose of the role:
The Brand Management Specialist – LATAM supports and executes the brand strategy for Pandora across Cono Sur and Brazil (Native / Fluent Portuguese necessary), with responsibility for developing country/area brand plans, coordinating regional execution, and ensuring strong post-campaign evaluation.
The role bridges strategy and execution, translating commercial inputs (sell-in, performance data, customer and market feedback) into actionable brand plans, and ensuring learnings are captured after major brand moments.
Country / Area Brand Planning
• Contribute to the development of annual and seasonal brand plans for each country or area (Cono Sur & Brazil).
• Build country/area recommendations by consolidating sell-in data, commercial performance, consumer insights and customer feedback.
• Adapt regional brand priorities to the specific needs, maturity and opportunities of each market.
• Align country/area plans with regional marketing, retail and commercial objectives.
Regional Brand & Campaign Execution
• Lead the regional execution of global and LATAM campaigns across assigned markets.
• Coordinate the local adaptation of assets, messaging and calendars while respecting brand guidelines.
• Manage timelines, deliverables and execution readiness across multiple markets simultaneously.
Product Launch & Seasonal Campaign Support
• Coordinate regional execution of product launches and key seasonal moments.
• Ensure all markets are fully prepared (assets, materials, timings, alignment).
• Act as the main regional point of coordination between markets and LATAM/global teams.
Retail, VM & Omnichannel Execution
• Partner with Retail, VM and E-commerce teams to ensure brand consistency across all consumer touchpoints.
• Monitor execution quality in-store and online, and follow up on improvements where needed.
Post-Campaign Wrap-Up & Performance Review
• Lead post-campaign wrap-ups for key regional campaigns and launches within the assigned area.
• Consolidate results, execution learnings, market feedback and performance insights.
• Share structured wrap-up reports and recommendations with LATAM stakeholders.
• Use learnings to continuously improve future campaign execution and planning.
Market & Stakeholder Coordination
• Act as the regional point of contact for local marketing teams in Cono Sur and Brazil.
• Consolidate market feedback and elevate insights to regional leadership.
• Coordinate with regional and local agencies where applicable.
Reporting & Administration
• Track assigned budgets and operational spend.
• Support campaign and brand performance reporting (execution KPIs, engagement, qualitative insights).
• Ensure documentation and best practices are shared regionally.
Craft your career with us if you have:
• 3–5 years of experience in Brand Management, Marketing or similar roles.
• Experience working with multiple countries or regional scopes (LATAM preferred).
• Exposure to retail, fashion, beauty or lifestyle brands is a strong plus.
• Spanish: fluent
• Portuguese: fluent / advanced (critical for Brazil)
• English: advanced
• Strong analytical mindset with ability to translate sell-in data and insights into brand actions.
• Excellent coordination and stakeholder management skills.
• High attention to detail combined with strategic thinking.
• Structured, proactive and comfortable working across cultures.
Did we get your attention?
If you see yourself in the position and would like to become a part of Pandora’s future, please do not hesitate to apply. We look forward to hearing from you! We process applications on a continuous basis, which is why we encourage you to send your application as soon as possible. You can also read more about Pandora on our corporate site www.pandoragroup.com.
About Pandora
Established in 1982, Pandora designs, manufactures and markets hand-finished jewelry made from high-quality materials at affordable prices. Pandora’s products are available in more than 100 countries on six continents through more than 6,500 points of sale, including around 2,500 concept stores. Headquartered in Copenhagen, Denmark, Pandora employs 32,000 people worldwide and crafts its jewelry at two LEED certified facilities in Thailand, using mainly recycled silver and gold. The company plans to be carbon neutral by 2025 and has joined the Science Based Targets initiative to reduce emissions across its full value chain. Pandora is listed on the Nasdaq Copenhagen stock exchange and generated revenue of DKK 28.1 billion in 2023.
At Pandora, we believe that creating an inclusive and diverse workplace and reflecting societal diversity in our customer engagement is essential to delivering on our company purpose: to give a voice to people’s loves. We dedicate ourselves to fostering, cultivating and preserving a culture of inclusion and diversity where everyone feels respected and valued.