Marketing Director, LATAM

Marketing Director, LATAM  

As our new Marketing Director for Latin America, you will play a key leadership role in shaping Pandora’s presence across a dynamic and diverse region. This is a unique opportunity to drive end-to-end brand strategy, champion consumer insights, and deliver impactful marketing initiatives that fuel business growth. 

In this role, you will play a pivotal role in driving growth and brand excellence across the region. You will be accountable for the end-to-end go-to-market strategy and execution across all channels, ensuring alignment with Pandora’s global vision while meeting the unique needs of Latin American markets. Reporting directly to the General Manager of LATAM and working in close partnership with Global Marketing and cross-functional teams, the Marketing Director will be instrumental in contributing to the delivery of the Latin American Business Plan by ensuring the PANDORA Brand delivery on its financial commitments.  

Based in Panama, this role offers the opportunity to lead the development and execution of branded consumer solutions, innovation platforms, brand communications, and commercial programs that resonate with our consumers and drive market impact. The ideal candidate brings a strong background in performance management, strategic marketing, and cross-functional collaboration. 

Leveraging deep consumer and market insights, you will translate data into compelling strategies that drive brand relevance and commercial success. You will be responsible for evaluating customer research, market conditions, competitive data in order to drive and execute the marketing plans. You will partner closely with Sales and Merchandising to identify evolving customer needs and unlock growth opportunities through integrated marketing plans. With a focus on measurable impact, you’ll ensure that every initiative not only resonates with consumers but also supports broader business goals across the Latin American region. 

Key accountabilities  

As Marketing Director, you will lead a broad and strategic agenda designed to elevate brand performance, drive commercial results, and align the Latin American market with Pandora’s global ambitions. Your main responsibilities will include: 

• Trading & Commercial Alignment: Ensure the Trading Line-Up (TLU) is fully synchronized with global plans while maintaining local relevance to effectively engage regional consumers. 

• Excellence in Execution: Deliver world-class execution across all consumer touchpoints and sales channels, ensuring consistency, quality, and brand alignment. 

• Performance Management: Drive rigorous performance management, identifying gaps and implementing timely corrective actions when trading falls below plan. 

• Strategic Growth Leadership: Own the local strategic growth roadmap and play a key role in influencing the global marketing agenda, ensuring Latin America’s voice is heard. 

• Cross-Functional Collaboration: Foster strong collaboration between marketing and all other key functions to drive alignment, efficiency, and shared business outcomes. Also ensure strong collaboration with Global continuously feeding back local insights and market priorities to help shape global strategies. 

• Brand: Steward of the Pandora brand in the region, supporting the brand promise, vision, position, and architecture. Understand and communicate brand’s unique selling propositions to key stakeholders, customers and consumers. 

• Strategy: Lead development of long-term brand strategy and annual brand marketing plans in conjunction with sales and other relevant departments to include business objectives, consumer and channel strategies, and translation of strategies to reach the consumer through all elements of the marketing mix.   

• Engagement: Drive organizational and customer engagement, alignment and passion for brand, strategy, and annual plans.  Galvanizes the organization around the Pandora brand vision, position and strategies so they are clear in bringing them to life in their areas of functional expertise. 

• Insight Development: Researches, analyzes, and monitors trends, consumer insights, financial and demographic factors to recognize and realize market opportunities. Work with global and agency marketing research teams to develop consumer insights through internal, external, primary and secondary data sources.  Translate insights into actionable consumer driven marketing plans.  

• Business Results and Opportunity Identification: Analyze business results to ensure strategies are working and objectives are being realized. while achieving our overall business goals. 

• Project Management and Execution: Ensures marketing programs are executed on time and correctly, either through marketing team or cross functional groups.  Give focused direction to teams/agencies to develop world-class programs that build equity and deliver results.  Ensure integration of all elements of marketing mix, driving cohesive and impactful messaging and trademark consistency in all communications.  Evaluates market reactions to marketing programs to ensure the timely adjustment of marketing strategy and plans to meet changing market and competitive conditions. Manage marketing communications initiatives for effectiveness and determine the best ways to optimize future efforts 

• PR & Category Marketing: Drive the development and execution of all category-related PR initiatives, including efforts to secure and leverage positive product reviews and awards.  

• Budgeting: Own and actively manage brand marketing budget, cross-functional alignment, and end-of-year budget performance to meet budget and overall financial goals. 

• Management:  Manages multiple marketing disciplines – advertising, promotion, public relations, consumer affairs, coop advertising, and graphic services – and look for best practices across other clusters or markets, such as the US, Canada, Europe...

Key Stakeholders:  

General Manager LATAM, Sales Finance, HR, Merchandising, Retail Operations, Marketing, Supply Chain, E-Commerce, Cluster, Global Marketing, Partners 

Are you our ideal candidate? 

We’re seeking a dynamic, strategic, and consumer-obsessed marketing leader who thrives in a fast-paced, collaborative environment. You are someone who combines sharp analytical thinking with creative vision, and who brings passion, agility, and a results-driven mindset to everything you do. You’re not only capable of developing strategy—you bring it to life through strong execution, cross-functional alignment, and inspiring leadership. 

• Minimum 10 years of relevant business experience in related roles within consumer goods industry 

• Bachelors degree in Marketing, Communications or other related field of study. MBA preferred.  

• Highly capable of identifying and leveraging consumer insights 

• Able to develop vision and strategy 

• Can balance thought, action, and leadership 

• Passionate about driving brand growth by better meeting consumer needs 

• Highly capable of writing/evaluating initiative and communications briefs 

• Strong skills and experience with diagnosing and resolving complex problems and opportunities 

• Able to make tough, informed decisions quickly to keep performance on track 

• Demonstrate positive energy to effectively represent brand internally and externally 

• Strong analytical, decision making, influence, and communication skills 

• Ability to work independently and complete projects within required timeframes 

• Excellent collaboration skills, with a team-oriented mentality 

• Proficient in Microsoft Office: Excel, word, PowerPoint, Outlook  

• Excellent English and Spanish, Portuguese is a plus  

Additional information:  

Travel required 30%  

Did we get your attention?   
If you see yourself in the position and would like to become a part of Pandora’s future, please do not hesitate to apply. We look forward to hearing from you!  We process applications on a continuous basis, which is why we encourage you to send your CV and cover letter as soon as possible. You can also read more about Pandora on our corporate site www.pandoragroup.com.    
 

About Pandora   
Pandora is the world's largest jewellery brand, specialising in the design, crafting and marketing of accessible luxury jewellery made from high-quality materials. Each piece is created to inspire self-expression, allowing people to share their stories and passions through meaningful jewellery. Pandora jewellery is sold in more than 100 countries through 6,800 points of sale, including more than 2,700 concept stores.  

Headquartered in Copenhagen, Denmark, Pandora employs 37,000 people worldwide and crafts its jewellery using only recycled silver and gold. Pandora is committed to leadership in sustainability and has set out to halve greenhouse gas emissions across its value chain by 2030. Pandora is listed on the Nasdaq Copenhagen stock exchange and generated revenue of DKK 31.7 billion (EUR 4.2 billion) in 2024.  

At Pandora, we believe that creating an inclusive and diverse workplace and reflecting societal diversity in our customer engagement is essential to delivering on our company purpose: to give a voice to people’s loves. We dedicate ourselves to fostering, cultivating and preserving a culture of inclusion and diversity where everyone feels respected and valued.