Email Marketing Specialist
Do you want to be a part of the world’s leading jewelry company while putting your experience in Email Marketing Specialist into use? If yes, then we might have an exciting opportunity for you! You will be part of Pandora Latin America & Asia Pacific Team in an international organization of can-do spirited, passionate, and performance-driven people.
We are seeking a creative and results-driven Email Marketing Specialist to join our Pandora LATAM team. This role will focus on planning, executing, and optimizing email marketing campaigns to engage customers and drive sales. The ideal candidate will work closely with external agencies and internal teams to deliver impactful email campaigns and improve customer journeys.
Your Role as Email Marketing Specialist:
• Email Campaign Management: Collaborate with agencies to design, approve, and monitor email campaigns, ensuring alignment with engagement KPIs such as traffic, open rates, click-through rates (CTR), and conversion rates.
• Content Personalization: Develop personalized email content and dynamic templates tailored to customer segments to enhance engagement and conversion.
• Automation: Set up and optimize email automation workflows, such as welcome series, abandoned cart, and re-engagement campaigns.
• A/B Testing: Implement and analyze A/B tests for subject lines, content, and layouts to improve performance.
• Performance Reporting: Track and analyze the performance of email campaigns, providing insights and recommendations to improve results.
• Retention Campaigns: Create targeted campaigns aimed at boosting customer retention and re-engaging inactive customers.
• Data Integration: Leverage CRM data to enhance segmentation and drive more effective email marketing strategies.
• Compliance: Ensure all campaigns comply with email marketing regulations and best practices.
What is needed to succeed:
• Proven experience in email marketing or CRM-focused roles.
• Proficiency in email marketing platforms like HubSpot, Salesforce Marketing Cloud, or Mailchimp.
• Familiarity with CRM systems and segmentation strategies.
• Analytical mindset with a focus on performance metrics and optimization.
• Experience collaborating with agencies to execute campaigns.
• Strong organizational and project management skills.
• Basic knowledge of HTML for email customization is a plus.
• Fluent in Spanish and English (Portuguese is a plus).
Did we get your attention?
If you see yourself in the position and would like to become a part of Pandora’s future, please do not hesitate to apply. We look forward to hearing from you!
We process applications on a continuous basis, which is why we encourage you to send your application as soon as possible. You can also read more about Pandora on our corporate site www.pandoragroup.com.
About Pandora
The largest jewelry company in the world, we give a voice to millions of people’s love every day. Pandora jewelry is sold in more than 100 countries through 6,800 points of sale, including more than 2,700 concept stores.
We pursue sustainability In everything we do and have set ambitious and measurable targets across every touchpoint of our business, from sourcing through to the materials we use and the marketing of our products.
Headquartered in Copenhagen, Denmark, Pandora employs 27,000 people worldwide and crafts its jewelry at two LEED-certified facilities in Thailand using mainly recycled silver and gold. The company plans to be carbon neutral by 2025 and has joined the Science Based Targets initiative to reduce emissions across its full value chain. Pandora is listed on the Nasdaq Copenhagen stock exchange and generated a revenue of DKK 23.4 billion in 2021.
At Pandora, we believe that creating an inclusive and diverse workplace and reflecting societal diversity in our customer engagement is essential to delivering on our company purpose: to give a voice to people’s love. We dedicate ourselves to fostering, cultivating, and preserving a culture of inclusion and diversity where everyone feels respected and valued.