Senior Marketing Manager

ABOUT PANDORA

Headquartered in Copenhagen, Denmark, Pandora is the world’s largest jewellery maker with presence in more than 100 countries across the globe. At Pandora, we give a voice to people’s loves. Beloved for our inimitable charm bracelet, Pandora jewellery offers intricate design and craftsmanship, brought to life by the magic of the stories expressed and interpreted by its wearer.

Each Pandora piece is hand finished in Thailand in our Gold LEED Certified facilities, using up to 71% recycled metal grains. Looking ahead, Pandora is determined to further reduce its climate footprint by joining the Science Based Targets initiative and by 2025 is committed to being carbon neutral and fully circular in production. Whether our ambitious sustainability practices or our support for young voices via our partnership with UNICEF, we are immensely proud of our values.

MAIN PURPOSE OF THE ROLE:

Based in our North Sydney office, this role is to develop and implement the local brand strategy for Pandora in the Australian market, ensuring alignment with global brand guidelines while creating culturally relevant expressions that resonate with Australian consumers. This role is responsible for driving brand growth through strategic marketing initiatives, leveraging customer insights, and delivering integrated campaigns across all channels to strengthen Pandora's market position in Australia.

Key Accountabilities:

• Analyse customer data, market research, and competitive intelligence to identify actionable insights that inform strategic marketing decisions specific to the ANZ market
• Create cohesive brand communications that seamlessly translate across all consumer touchpoints, maintaining brand integrity while optimizing for each channel's unique characteristics.
• Lead the conceptualization and execution of integrated marketing campaigns that connect across Paid, Owned, and Earned media channels, collaborating with cross-functional teams
• Partner with merchandising teams to develop localized product strategies that balance global initiatives with market-specific needs and preferences.
• Oversee the design and implementation of in-store and digital visual merchandising strategies.
• Collaborate with retail operations to ensure the in-store customer journey reflects and reinforces brand positioning and campaign messaging.
• Manage campaign and brand initiative budgets effectively to maximize ROI and meet business objectives.
• Monitor campaign performance through analytics and reporting, utilising insights to optimize future initiatives.
• Coach and develop team members to deliver high-quality, strategically aligned marketing outcomes that strengthen the Pandora brand in the Australian market

Personal Competencies:

• Minimum 7+ years of marketing experience with at least 3 years in a senior marketing role, preferably in an agency or retail environment – fashion or luxury goods experience an advantage but not essential.
• Proven track record of developing and implementing successful brand strategies and campaigns
• Strong understanding of the Australian retail market and consumer preferences
• Excellent project management skills with ability to handle multiple campaigns simultaneously
• Outstanding communication and interpersonal skills, with the ability to influence stakeholders at all levels
• Creative mindset balanced with analytical abilities to make data-driven decisions
• Experience managing marketing budgets and demonstrating ROI
• Strong leadership capabilities with experience managing and developing marketing teams
• Bachelor's degree in Marketing, Business, or related field

THE REWARD

We are the largest Jewellery brand in the world and our people are an integral part of our success. Our commitment to unforgettable career progression is just the start. We offer a competitive rewards package that is second to none including:

• Generous staff discount on all Pandora products
• A day off on your birthday
• Opportunities for development
• Health care package
• STIP Bonus
• Hybrid working arrangement: 3 days in the office 2 days working remotely

WHY PANDORA?

If you DREAM and DARE to grow as a leader as well as develop yourself and client groups daily, if you CARE and appreciate diverse work environments and you DREAM to work in fast paced, innovative and disruptive organisation, Pandora is the right place for you!

You will enjoy leading a business in a collaborative work culture where you will empower others and seek opportunities to grow the market.

Pandora’s recruitment procedures are designed to be transparent and clear for all candidates. This helps us ensure that applicants are provided with a fair and equal opportunity to demonstrate their competencies and skills by removing blocking factors, possible biases, and risks of discrimination. We encourage everyone applying to our vacancies to refrain from adding identity-related elements such as a photo, marital status and age.