VIP & Events Manager

As the largest jewellery brand in the world, we a give a voice to millions of people’s loves every day. Our beautiful products empower people all around the world to express themselves. We are proud to be part of their stories and the most important moments in their lives. 

Where original thinking is welcomed, and can turn into positive impact in a heartbeat, we can dream big, dare to act, and deliver with care and passion. At Pandora where you can each craft far more than just an incredible career. 

Do you want to be a part of the world’s leading jewelery company while putting your experience in Events and VIP into use? If yes, then we might have an exciting opportunity for you! You will be part of an exciting business area and work in an international organisation of can-do spirited, passionate, and performance-driven people.

About the Team:

The VIP and Events Manager will support the NAM Marketing team with a primary focus on delivery of events and celebrity relations as part of the 360 marketing strategy for Pandora.

Manager will work closely with Director to plan and execute world-class integrated VIP and event strategy supporting brand vision. They should have strong relationships with talent, stylists, managers, agents, publicists and be  able to navigate the Event and VIP landscape and garner new ones.

They use and elevate existing VIP & stylist relationships and be able to cultivate new  relationships. They will work closely with the Director on all aspects of VIP contract negotiations, content creation, product placement, dressing, and event production and management.

The Events and VIP manager will work to create and maintain a positive public image for the Pandora brand in North America. This position will work closely with the other key members of the marketing team in both the NAM and Global Headquarters to ensure all efforts align with overall business and brand goals. They should be an out of the box thinker, whom brings creative ideas to the table but has an equally strong ability to execute.

Your Role as a VIP anbd Events Manager:

• Develop and execute Pandora’s North American Events and VIP strategy with the focus on driving brand desirability.
• Manage full Earned Marketing team events including PR, VIP and Influencer moments.
• Collaborate functionally to conceptualize events that can drive earned and social coverage.
• Develop and manage the overall event processes with initial concept through completion including concept, décor, run of show, event responsibilities and budget.
• Support PR and Influencer team on in-store store events including ROS, event supplies, in-store materials and budget.
• Manage and RFP production agencies and vendors that create events with Pandora’s strategy in mind.
• Foster and maintain relationships within the events industry and appropriate event vendors
• Manage the creation and oversee the upkeep of PR Salon.
• Proactively secure and manage powerful VIP dressing opportunities.
• Cultivate and managing earned relationships with VIP and key opinion leaders in the industry.
• Support the negotiation & management of all NAM celebrity/VIP contracts: managing usage rights and deliverables.
• Handle the management of the PR department’s Event and VIP budget, including preparing budget summaries monthly or as needed.
• Create and manages both ongoing and recaps for Event and VIP initiatives including monthly reports with support from the team coordinator.

What is needed to succeed:

• Bachelor’s degree in Marketing, Business and commnications.  
• 5-8 year experience in a events, celebrity, PR environment
• Established industry & VIP relationships in the luxury, creative, fashion and jewelry space
• Excellent verbal & written communication, interpersonal skills & presentation
• Exceptional  interpersonal, written and oral communication skills
• Ability to work with international consumers and team members
• Must be professional, personable, self-motivated and flexible
• Excellent problem solving skills
• High energy and creative with a sense of humor.
• Should possess a combination of analytic and creative skills
• Must be able to work independently and under pressure on multiple projects
• Must be organized, detail oriented and unprompted follow through

• Capable of managing multiple priorities in a fast –paced, dynamic environment

Travel: Up to 20% travel

New York Salary:  $120,000 - $140,000 commensurate on experience

About Pandora:  

Pandora is the world's largest jewellery brand, specialising in the design, crafting and marketing of accessible luxury jewellery made from high-quality materials. Each piece is created to inspire self-expression, allowing people to share their stories and passions through meaningful jewellery. Pandora jewellery is sold in more than 100 countries through 6,800 points of sale, including more than 2,700 concept stores.

Headquartered in Copenhagen, Denmark, Pandora employs 37,000 people worldwide and crafts its jewellery using only recycled silver and gold. Pandora is committed to leadership in sustainability and has set out to halve greenhouse gas emissions across its value chain by 2030. Pandora is listed on the Nasdaq Copenhagen stock exchange and generated revenue of DKK 31.7 billion (EUR 4.2 billion) in 2024.   

Pandora’s recruitment procedures are designed to be transparent and clear for all candidates. This helps us ensure that applicants are provided with a fair and equal opportunity to demonstrate their competencies and skills by removing blocking factors, possible biases, and risks of discrimination. We encourage everyone applying to our vacancies to refrain from adding identity-related elements such as a photo, marital status, and age.  

About Pandora NAM: 

The Pandora North America team in the USA & Canada consists of more than 115 employees working at our offices in New York & Baltimore, more than 80 in our Logistics Center in Columbia, Maryland, an additional 100 in field positions, and more than 3,900 in our owned and operated stores.  

Today, the USA is Pandora’s single largest market. The Pandora North American region as a whole encompasses over 1,400 points of sale, including over 420 concept stores, with more than 300 being owned and operated by Pandora.