Retail Marketing Manager - Diamonds

City:  New York
Country/Region:  US
Application Deadline:  N/A

As the largest jewellery brand in the world, we a give a voice to millions of people’s loves every day. Our beautiful products empower people all around the world to express themselves. We are proud to be part of their stories and the most important moments in their lives. 


Where original thinking is welcomed, and can turn into positive impact in a heartbeat, we can dream big, dare to act, and deliver with care and passion. At Pandora where you can each craft far more than just an incredible career. 


About the Team:

Pandora has opened a new Diamond Business Unit (DBU) in New York to lead the newly created Lab Grown Diamonds (LGD) division. The LGD division is a strategic pillar in the Pandora Global portfolio, critical to establishing our position as a full jewelry house.


As part of the ambition to be a leading player in the fast growing Lab grown diamonds space, Pandora is building a world-class organization around this mission located in New York.


As a Retail Marketing Manager you will be responsible for leading commercial retail marketing & excellence efforts for the DBU.  You will collaborate closely with the brand design and production teams to ensure a high level of brand experience aligned with Pandora’s overall marketing strategy and business objectives. 


This role will partner closely with the local clusters across North America, UK, Mexico, Brazil and Australia.


Your role as Retail Marketing Manager:


  • Define the ideal seamless customer journey in Pandora’s retail space in collaboration with Global partners and consumer insights that promotes strong discoverability, engagement and conversion for diamonds.
  • Define “fit for use” toolkits required to support the journey and drive productivity across touchpoints within the store. Oversee process for development and delivery of point of sale packages for global & local production to support campaigns/initiatives.
  • Define “best in class” training programs and partner with global teams on delivery of supporting material for our retail teams to build competence/confidence to sell diamonds. Partner with local teams to support effective rollout of program.
  • Develop key consumption period programming to win with gifters at retail
  • External focus: leverage competitive intelligence in market, to identify how competitors are playing at retail – from presentation to pricing – to enable BIC winning strategies.
  • Collaborate with market clusters and internal departments in Pandora on cross market projects and initiatives, manage Diamond specific communication to retail teams within clusters.


Craft your career with us if you have:

  • Master’s degree in Marketing, Communication or the similar
  • At least 8 years of experience in similar roles within a global organization within Fine Jewelry would be preferred but not required
  • Previous experience working with global brands/retailers with strategic communication guidelines and graphic layout recommendations.
  • Experience in retail communications and POSM assets is required
  • Strong project management experience
  • Data driven with the ability to use data to drive business results
  • Strong business acumen and are highly commercially-minded with a deep understanding of the market.
  • Excellent written and communication skills.
  • A strong eye for detail and dedication for high-quality content.
  • Ability to manage and collaborate with local and global stakeholders
  • Strong stakeholder management skills


Our Benefits:


  • We Dare! We offer robust compensation package including base and bonus, a 401K plan to help you secure your financial future 
  • We Care! Pandora offers extensive benefits including: Medical, Dental, Vision, Short/Long Term Disability, Basic Life and AD&D, anniversary gift cards, recognition program and product discounts! 
  • We Dream! Pandora is fostering growth and crafting opportunities to support the business needs which learning and development programs, continuous feedback, LinkedIn learning, tuition reimbursement and more 
  • We Deliver! PTO Package including: Vacation, Personal, Sick, Birthday, Celebration days and Paid Holidays


New York Salary: $120,000.00 - $130,000.00 Commensurate on experience 


About Pandora:  


Pandora designs, manufactures, and markets hand-finished jewellery made from high-quality materials at affordable prices. Pandora jewellery is sold in more than 100 countries through 6,800 points of sale, including more than 2,700 concept stores.    


Headquartered in Copenhagen, Denmark, Pandora employs 27,000 people worldwide and crafts its jewellery at two LEED certified facilities in Thailand using mainly recycled silver and gold. The company plans to be carbon neutral by 2025 and has joined the Science Based Targets initiative to reduce emissions across its full value chain. Pandora is listed on the Nasdaq Copenhagen stock exchange and generated a revenue of DKK 23.4 billion in 2021.    


Pandora’s recruitment procedures are designed to be transparent and clear for all candidates. This helps us ensure that applicants are provided with a fair and equal opportunity to demonstrate their competencies and skills by removing blocking factors, possible biases, and risks of discrimination. We encourage everyone applying to our vacancies to refrain from adding identity-related elements such as a photo, marital status, and age.  


About Pandora NAM: 


The Pandora North America team in the USA & Canada consists of more than 115 employees working at our offices in New York & Baltimore, more than 80 in our Logistics Center in Columbia, Maryland, an additional 100 in field positions, and more than 3,900 in our owned and operated stores.  

Today, the USA is Pandora’s single largest market. The Pandora North American region as a whole encompasses over 1,400 points of sale, including over 420 concept stores, with more than 300 being owned and operated by Pandora.

Nearest Major Market: Manhattan
Nearest Secondary Market: New York City