Manager, Social Media

Manager, Social Media, Pandora NAM

As the largest jewellery brand in the world, we a give a voice to millions of people’s loves every day. Our beautiful products empower people all around the world to express themselves. We are proud to be part of their stories and the most important moments in their lives. 

Where original thinking is welcomed, and can turn into positive impact in a heartbeat, we can dream big, dare to act, and deliver with care and passion. At Pandora where you can each craft far more than just an incredible career. 

About the Team:

The Social Media Manager is responsible for supporting and executing the organic social media strategy and day-to-day community management across North America. This role helps ensure clarity, alignment, relevance, and performance measurement across all social touchpoints. 

This individual plays an important role in identifying and communicating actionable opportunities, best practices, and insights that help inform strategy and drive impact across the organization. 

The ideal candidate brings a strong understanding of how each social platform contributes to audience engagement and growth. This includes nurturing the existing customer base while helping the brand reach and resonate with new audiences. 

The role also works closely with paid media and go-to-market teams to support integration and alignment between organic social efforts and all other in-market executions. 

Your Role as a Manager, Social Media:

• Develop and lead the organic social media strategy across North America, including storytelling and support for NAM talent and ambassador initiatives, with a focus on regionally owned channels such as Facebook and X 
• Support the Global team on channels such as Instagram and TikTok by ensuring the North America team activates and supports relevant content that is integrated and aligned with the broader strategy
• Own and maintain the North America social media content calendar, including NAM store pages and talent/ambassador moments, while collaborating closely with owned channel leads, go-to-market teams, and Global partners 
• Partner with the VIP team to support talent and ambassador social amplification, ensuring alignment across messaging, timing, and platform needs 
• Identify and share actionable insights on emerging social media trends, platform developments, content performance, and audience behavior 
• Manage community engagement and social listening across all North America platforms to ensure timely responses, brand consistency, and continuous feedback 
• Serve as the primary North America point of contact with Global Social Media teams to coordinate campaign planning and cross-channel content execution, including moments featuring NAM talent and ambassadors
• Lead social content strategy for events, including those aligned to NAM talent and ambassador activity, ensuring content is effectively captured, utilized across the business, and shared on social channels 
• Work closely with analytics and insights teams to establish KPIs and deliver regular reporting on social performance 
• Ensure brand voice and tone are consistent and relevant across all North America social content while supporting global alignment and local market nuances 
• Collaborate cross-functionally with Paid Media, PR, Creative, E-commerce, and Retail Marketing teams to ensure consistent messaging and alignment across all consumer touchpoints 

Craft your career with us if you have:

• Bachelors Degree in Marketing, Social Media, Communications or a related field is preferred
• 8+ years of progressive experience in social media, digital communications, marketing, or consumer insights, with a strong understanding of brand storytelling and audience engagement 
• Experience supporting or coordinating social and digital content initiatives, including cross-functional collaboration with marketing, creative, PR, or digital teams 
• Industry experience in retail, fashion, or fast-moving consumer goods (FMCG), with strong knowledge of consumer behavior, social trends, and brand positioning in competitive markets 
• Proven experience working within a global or matrixed organization, collaborating across regions and functions to support aligned social strategies 
• Strong understanding of the North American social media landscape, with the ability to tailor global content and campaigns to regional audiences 
• Excellent written and verbal communication skills, with the ability to craft compelling social narratives and present insights to internal partners 
• Demonstrated experience leveraging data analytics and social listening tools to inform strategy and optimize performance 
• Proven ability to develop and execute integrated social media strategies that drive brand awareness, engagement, and business results 
• Exceptional skills in crafting compelling, platform-specific content and narratives that resonate with diverse audiences across social channels 
• Skilled in managing sensitive social situations, responding swiftly to potential reputational risks, and supporting the execution of crisis communication plans across digital platforms 
• Ability to build and nurture strong partnerships with internal teams and external agencies to amplify brand messaging and ensure alignment 
• Expertise in localizing global social campaigns for the North American market while maintaining brand consistency and voice 
• Proficiency with social listening tools and platform analytics to monitor, analyze, and optimize performance 
• Experience collaborating with senior leaders and cross-functional partners to support social strategy and digital storytelling 
• Strong organizational skills with the ability to manage multiple campaigns, content calendars, and cross-functional projects under tight deadlines 
• Deep understanding of social media platforms, emerging trends, and how digital content shapes consumer perception and engagement 

Our Benefits:

• We Dare! We offer robust compensation package including base and bonus, a 401K plan to help you secure your financial future 
• We Care! Pandora offers extensive benefits including: Medical, Dental, Vision, Short/Long Term Disability, Basic Life and AD&D, anniversary gift cards, recognition program and product discounts! 
• We Dream! Pandora is fostering growth and crafting opportunities to support the business needs which learning and development programs, continuous feedback, LinkedIn learning, tuition reimbursement and more 
• We Deliver! PTO Package including: Vacation, Personal, Sick, Celebration days and Paid Holidays

New York Salary: $130,000 - $150,000 commensurate on experience

About Pandora:  

Pandora is the world's largest jewellery brand, specialising in the design, crafting and marketing of accessible luxury jewellery made from high-quality materials. Each piece is created to inspire self-expression, allowing people to share their stories and passions through meaningful jewellery. Pandora jewellery is sold in more than 100 countries through 7,000 points of sale, including more than 2,800 concept stores.

Headquartered in Copenhagen, Denmark, Pandora employs around 39,000 people worldwide and crafts its jewellery with 100% recycled silver and gold. Pandora is committed to leadership in sustainability and has set out to halve greenhouse gas emissions across its value chain by 2030. Pandora is listed on the Nasdaq Copenhagen stock exchange and generated revenue of DKK 32.5 billion (EUR 4.4 billion) in 2025.

Pandora’s recruitment procedures are designed to be transparent and clear for all candidates. This helps us ensure that applicants are provided with a fair and equal opportunity to demonstrate their competencies and skills by removing blocking factors, possible biases, and risks of discrimination. We encourage everyone applying to our vacancies to refrain from adding identity-related elements such as a photo, marital status, and age.  

About Pandora NAM: 

The Pandora North America team in the USA & Canada consists of more than 115 employees working at our offices in New York & Baltimore, more than 80 in our Logistics Center in Columbia, Maryland, an additional 100 in field positions, and more than 3,900 in our owned and operated stores.  

Today, the USA is Pandora’s single largest market. The Pandora North American region as a whole encompasses over 1,400 points of sale, including over 420 concept stores, with more than 300 being owned and operated by Pandora.