Director, Paid Media & CRM Marketing NAM

As the largest jewellery brand in the world, we a give a voice to millions of people’s loves every day. Our beautiful products empower people all around the world to express themselves. We are proud to be part of their stories and the most important moments in their lives.  

Where original thinking is welcomed, and can turn into positive impact in a heartbeat, we can dream big, dare to act, and deliver with care and passion. At Pandora where you can each craft far more than just an incredible career.

About the Team:  
 

The Director, Paid Media & CRM for North America is a strategic and performance-driven leader responsible for overseeing all aspects of paid media, CRM, and marketing analytics. This role drives customer acquisition, retention, and revenue growth by leading integrated campaigns that are measurable, insight-led, and aligned to Pandora’s commercial priorities.  

This position is accountable for media-driven revenue projection modelling and channel-level investment strategies that map directly to quarterly revenue targets and EBIT goals. The Director partners closely with Finance to ensure media and CRM plans are aligned with financial forecasts and deliver on both topline and profitability objectives.  

Leading a team and managing agency partners, the Director is responsible for driving full-funnel media performance across TV, Digital Video, Paid Social, SEM, Programmatic Display, Custom Digital Media, and CRM. They serve as the strategic lead in overseeing agency execution, ensuring all partners deliver against performance KPIs, efficiency goals, and business targets.  

This highly visible role works cross-functionally with Go-To-Market, Public Relations, Creative, Influencer, and Global Marketing teams to ensure integrated media and CRM strategies are fully aligned across functions. The Director also oversees insights and analytics for the region—translating data into clear performance narratives, optimization plans, and actionable recommendations that inform both regional and global strategy.  

Reporting to the VP of Marketing, the Director partners closely with the Director of Go-To-Market, the GM of North America, and global media and CRM leads. They are instrumental in evolving Pandora’s approach to performance marketing and data-driven decision making—playing a key role in shaping the future of media and CRM across North America and globally. 

As a Director of Paid Media & CRM you will: 

• Lead media, CRM, and analytics strategy to drive brand penetration, unaided awareness, and consideration across North America.  

• Manage and mentor direct reports (Media, CRM, Analytics) to deliver performance across all paid and owned channels.  

• Own media budget and align with Finance on forecasts, EBIT, and collection growth targets across product categories.  

• Drive investment decisions across TV, Digital, Social, and Search to maximize media efficiency, R/F, and ROAS.  

• Oversee agency and platform partners, ensuring delivery against awareness, CVR (with eComm), and ROI goals. 

• Lead measurement and reporting via MMM and attribution to optimize campaigns and improve site conversion and customer engagement.  

• Define audience strategies to enhance targeting and campaign performance.  

• Champion test-and-learn initiatives and use insights to refine media and CRM plans.  

• Align closely with GTM, Creative, and E-Comm to deliver full-funnel, performance-driven campaigns.  

•  Represent the voice of the customer within the NA leadership team to guide marketing strategy. 

This role drives revenue growth and profitability by aligning media investments with financial targets and commercial strategy. Shapes customer acquisition and retention through data-driven, full-funnel marketing across paid and owned channels. Influences cross-functional planning and execution, ensuring cohesive, insight-led campaigns across GTM, Creative, and E-Commerce. Elevates marketing performance and accountability by leading measurement, analytics, and optimization across all media and CRM efforts. 

Craft your career with us if you have:  

• Proven experience in media strategy, CRM, and analytics within a consumer, retail, or e-commerce environment  

• Proven ability to lead cross-channel media planning (TV, Digital, Social, Search, Programmatic) tied to commercial and brand outcomes  

• Strong financial acumen, including experience managing large budgets, forecasting revenue impact, and aligning with finance on EBIT goals  

• Skilled in agency and partner management, with a track record of driving performance, innovation, and accountability   

• Deep understanding of customer segmentation, full-funnel marketing, and media measurement methodologies (e.g., MMM, attribution)  

• Strong leadership and collaboration skills, with experience influencing cross-functional teams and senior stakeholders 

• 10+ years of experience in media leadership, with a strong track record across paid media, CRM, and analytics  

• 7+ years in omni-channel retail, affordable luxury, consumer goods, or beauty; deep understanding of retail customer behaviour  

• Proven success managing and developing large, high-performing teams across media, CRM, and analytics functions  

• Strong financial acumen with experience in budget ownership, forecasting, and aligning with EBIT and revenue targets  

• Experience in agency-side media planning or strategy (2+ years a plus) and managing agency and platform partners 

Required Skills: 

• High energy, enthusiastic, and passionate about digital marketing and retail  

• Results-driven with a strong commercial mindset and focus on continuous improvement  

• Strong communicator with high emotional intelligence and cross-functional collaboration skills  

• Highly organized, detail-oriented, and able to manage both short- and long-term priorities  

• Comfortable working independently and collaboratively in a fast-paced, multi-stakeholder environment  

• Proficient in Microsoft Office and tech-savvy with digital tools and platforms 

Our Benefits:  

• We Dare! We offer robust compensation package including base and bonus, a 401K plan to help you secure your financial future   

• We Care! Pandora offers extensive benefits including: Medical, Dental, Vision, Short/Long Term Disability, Basic Life and AD&D, anniversary gift cards, recognition program and product discounts!  

• We Dream! Pandora is fostering growth and crafting opportunities to support the business needs which learning and development programs, continuous feedback, LinkedIn learning, tuition reimbursement and more  

• We Deliver! PTO Package including: Vacation, Personal, Sick, Celebration days and Paid Holidays 

$184,400 - $230,500 commensurate with experience. NYC based. 

Required to travel up to 30% of the time (based on annual calendar year)

About Pandora:   

Pandora is the world's largest jewellery brand, specialising in the design, crafting and marketing of accessible luxury jewellery made from high-quality materials. Each piece is created to inspire self-expression, allowing people to share their stories and passions through meaningful jewellery. Pandora jewellery is sold in more than 100 countries through 6,800 points of sale, including more than 2,700 concept stores. 

Headquartered in Copenhagen, Denmark, Pandora employs 37,000 people worldwide and crafts its jewellery using only recycled silver and gold. Pandora is committed to leadership in sustainability and has set out to halve greenhouse gas emissions across its value chain by 2030. Pandora is listed on the Nasdaq Copenhagen stock exchange and generated revenue of DKK 31.7 billion (EUR 4.2 billion) in 2024.    

Pandora’s recruitment procedures are designed to be transparent and clear for all candidates. This helps us ensure that applicants are provided with a fair and equal opportunity to demonstrate their competencies and skills by removing blocking factors, possible biases, and risks of discrimination. We encourage everyone applying to our vacancies to refrain from adding identity-related elements such as a photo, marital status, and age.   

About Pandora NAM: