Marketing Manager Iberia

City:  Madrid
Country/Region:  ES
Application Deadline:  30/06/023

Based in Madrid, and reporting to the WEEU Marketing Director and Iberia Country Director, you will be responsible for developing Pandora's brand in Spain and Portugal to achieve business and communication objectives and to grow brand recognition and market share.


You will lead the Marketing Team of 15 people on the execution of Media, Trade Marketing, as well as lead the development of the brand in terms of communication, media, PR & Influence, store and omnichannel experience and CRM.




  • Build and lead the marketing plan for our brand in Spain and Portugal, increasing awareness and desirability
  • Develop media and communications plan for Spain, in collaboration with the wider regional team, to maximize reach and engagement
  • Define and lead the local activation platforms to land global campaigns
  • Create and deploy the PR & Influence roadmap to accelerate awareness and positioning
  • Collaborate with our Digital team to drive a seamless brand experience and optimize media approaches for high quality traffic
  • Develop the trade marketing and visual merchandising roadmap, working closely with sales teams
  • Lead the relationship with local agencies, ensuring innovation and cutting-edge strategic approaches
  • Lead on the CRM roadmap to deliver on Data Capture goals, personalization and loyalty
  • Optimize local marketing budgets to ensure the achievement of targets and development
  • Supervise financial management of marketing activities
  • Work directly with the regional marketing team in execution of marketing strategies




  • 10 years + experience in Brand Development
  • Excellent knowledge and experience on the Spanish market
  • Strong understanding of marketing pillars (Communications, Media, Trade Marketing, CRM, PR)
  • Focus on insight generation and marketing strategy
  • Strong commercial approach
  • Experience working in a brand developing omnichannel services
  • Experience in multinational companies, with global or regional teams
  • Fluent in English and Spanish (French and Portuguese are a plus)


Did we get your attention?


We hope that you feel confident applying, however if you have more questions regarding the role, please contact:


Ksenia Thompson

Talent Acquisition Manager Western Europe


If you see yourself in the position and would like to become a part of Pandora’s future, please do not hesitate to apply. We look forward to hearing from you!


We process applications on a continuous basis, which is why we encourage you to send your application as soon as possible. You can also read more about Pandora on our corporate site


Icing on the cake


You will be working out of our beautiful Office in Madrid, established in 2019 and designed to unite and inspire our teams.


About Pandora


Pandora is the world’s largest jewellery brand. The company designs, manufactures and markets hand-finished jewellery made from high-quality materials at affordable prices. Pandora jewellery is sold in more than 100 countries through 6,800 points of sale, including more than 2,600 concept stores.

Headquartered in Copenhagen, Denmark, Pandora employs 30,000 people worldwide and crafts its jewellery at two LEED Gold-certified facilities in Thailand using mainly recycled silver and gold. Pandora is committed to leadership in sustainability and has set science-based targets to reduce greenhouse gas emissions by 50% across its own operations and value chain by 2030. The company is listed on the Nasdaq Copenhagen stock exchange and generated sales of DKK 23.4 billion (EUR 3.1 billion) in 2021.


At Pandora, we believe that creating an inclusive and diverse workplace and reflecting societal diversity in our customer engagement is essential to delivering on our company purpose: to give a voice to people’s loves. We dedicate ourselves to fostering, cultivating and preserving a culture of inclusion and diversity where everyone feels respected and valued.