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CRM Specialist Iberia

City:  Madrid
Country/Region:  ES
Application Deadline:  30/04/2025

CRM Specialist (temporary)

Madrid, Spain  
  

Reporting to the WEEU CRM Manager, the CRM Specialist will be responsible for the CRM program in Portugal. Together with the other CRM Specialist, she/he will be responsible for the execution of the CRM Plan and the launch of the new loyalty program in Spain, following global guidelines.  

This temporary position supports the team specifically during the implementation and development of our new loyalty program, running until the end of 2025, with the possibility of renewal based on business needs and performance. 

  

WHAT YOU WILL DO 
  

CRM Roadmap

 

  • Implement the CRM strategy in close collaboration with the CRM Manager, evaluating global guidelines alongside local brand & business needs to ensure the optimal emailing and loyalty strategy for the market. 

  • Create and manage campaigns using Bloomreach. 

  • Manage and maintain the email marketing calendar based on weekly reporting and custom analyses, collaborating closely with Brand, Trade Marketing, Merchandising, and Ecommerce teams. 

  • Monitor key KPIs such as number of contacts in the database, opening rate, average revenue per email, total revenue generated by CRM activities, and loyalty activations to optimize CRM planning and loyalty program effectiveness. 

  • Animate and engage stores with the new loyalty program. 

  • Execute the email testing strategy across all areas (creative, copy, segmentation, product, messaging), coordinating closely with the Ecommerce team. 

  • Continually optimize campaigns, content, and segmentation. 

 

Analysis and Reporting 

 

  • Follow-up on CRM campaigns and activities with regular KPI performance reporting, summarizing insights, and ensuring continuity between campaigns. 

  • Provide weekly and monthly reporting on database status (sign-ups and data capturing) and results of implemented projects, with a strong focus on data analytics. 

 

Communication Flow and Alignment

 

  • Maintain regular communication with local teams (Go-to-Market, Ecommerce, Trade Marketing) and the Pandora Global CRM Team. 

  • Identify local or cluster-specific opportunities for campaign activities and automation.  

  • Engage in daily collaboration and knowledge sharing with Ecommerce, Brand, and Trade Marketing teams to ensure alignment on initiatives.

 

MORE ABOUT YOU 

  

  • 2-3 years of hands-on experience in CRM, including loyalty program implementation, campaign creation, reporting, and optimization. 

  • Fluent in Spanish and English; French and/or Portuguese will be an asset.

  • Solid experience with Bloomreach or comparable email marketing platforms (Bloomreach experience preferred but not mandatory). 

  • Good knowledge of loyalty program mechanics and execution. 

  • Proficiency in Adobe Analytics or similar analytical tools. 

  • Strong analytical skills with high attention to detail.

  

Did we get your attention? 

  

If you see yourself in the position and would like to become a part of Pandora’s future, please do not hesitate to apply. We look forward to hearing from you!   

We process applications on a continuous basis, which is why we encourage you to send your application as soon as possible. You can also read more about Pandora on our corporate site www.pandoragroup.com. 

  

ABOUT PANDORA 

 

Pandora is the world's largest jewellery brand, specialising in the design, crafting and marketing of accessible luxury jewellery made from high-quality materials. Each piece is created to inspire self-expression, allowing people to share their stories and passions through meaningful jewellery. Pandora jewellery is sold in more than 100 countries through 6,800 points of sale, including more than 2,700 concept stores. 

 

Headquartered in Copenhagen, Denmark, Pandora employs 37,000 people worldwide and crafts its jewellery using only recycled silver and gold. Pandora is committed to leadership in sustainability and has set out to halve greenhouse gas emissions across its value chain by 2030. Pandora is listed on the Nasdaq Copenhagen stock exchange and generated revenue of DKK 31.7 billion (EUR 4.2 billion) in 2024. 

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