Consumer & Marketing Insights Analyst
Consumer & Marketing Insights Analyst
Contract: Permanent
Location: Hybrid working model with a central London office location
Pandora’s Consumer & Marketing Insights Analyst will be the gate keeper of all customer and brand data for BRIS. You’ll utilise relevant internal and external data points to offer strategic recommendations, supporting the Marketing team in making key decisions that drive home our business objectives and traffic/revenue targets.
About Pandora
The largest jewellery company in the world, we give a voice to millions of people’s loves every day. We sell three pieces of our hand-crafted jewellery every second and have the largest network in the industry, with almost 7,000 points of sale around the globe and a strong online business.
We pursue sustainability in everything we do and have set ambitious and measurable targets across every touchpoint of our business, from sourcing through to the materials we use and the marketing of our products.
Our people
Our global workforce is made up of over 26,000 passionate people who, in 2021, helped Pandora record the highest earnings to date, led by a refreshed long-term growth strategy. The pace of our progress has created an energising, ambitious culture, where we are empowered to be ourselves and equipped to deliver our very best. As we continue to grow, we also continue to invest in our talent. We’re looking for people who share our values and can help us bring our ambitions to life.
What to expect from the role
- Work closely with all departments to collate relevant data and insights for the BRIS business.
- Have an in-depth understanding of our current customers, who they are and how they behave.
- Have an in-depth understanding of our target consumers and long-term brand strategy.
- Conduct continuous analysis of the business and wider market to make informed recommendations to the wider team.
- Support the Go-To-Market team on establishing the strategies for key business units and launches.
- Work closely with the finance and merchandising teams to understand performance across all relevant KPIs.
- Work closely with the Media Analyst to support strategy and budget planning across our Paid Media channels.
- Connect the dots between strategy and performance, guiding the marketing team on potential optimisations.
- Analyse our content strategy through testing and market research.
- Develop strong relationships with our Global teams to ensure we’re using data from all potential sources, and put BRIS on the roadmap for any studies/trials.
- Make and maintain good relationships with external partners (Google, YouGov, Kantar etc.) and work with them on any relevant market research.
- Collate regular reports to support key decision making and campaign planning.
- Support the marketing team in evaluating the effectiveness of campaigns to inform future ones.
About You
In order to be considered, you must demonstrate the following:
- 2 years’ experience in an analyst role, ideally within the retail sector.
- Strong experience working with data and building data-led recommendations.
- Excellent communication skills, both written and verbal.
- Highly organised, with an ability to work to deadlines, and to plan and prioritise short and long-term tasks effectively.
- Experience using key platforms such as Google Analytics.
- The ability to work with IT resources such as databases and spreadsheets, for the collection and management of information.
- Enthusiasm, positive approach, energy and passion for marketing.
Why work with us?
We offer a number of unique benefits that make Pandora a great place to work:
- A highly competitive salary with regular salary reviews
- Generous bonus scheme
- Private healthcare
- Early finish Fridays (weekends with Pandora start every Friday at 3pm!)
- 55% employee discount
- Free daily lunch credits
- 33 days holiday (including bank holidays)
- Buy/sell holiday options
- Celebrate your birthday with a day off to celebrate!
- Join our Employee Wellbeing Centre – including access to; Employee Assistance Programme, ‘Cycle to Work’ scheme, gym discounts and more . . .
- Winniperks - Our online benefits platform with plentiful retail, hospitality and entertainment discounts
- At Pandora we love a party! Especially at Christmas, when you will receive an extra special gift.
To submit your application, please click apply!
If you require reasonable adjustments in place during your interview(s), please notify the recruiter ASAP during the recruitment process