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Head of Paid Media

City:  London
Country/Region:  GB
Application Deadline:  0

Head of Paid Media


Marylebone, London (hybrid working model)


In role, you’ll have ownership over all paid media channels, strategy and ROI reporting, achieving the most impactful media plan demonstrating clear efficiencies of spend and ROAS.


About Pandora


The largest jewellery company in the world, we give a voice to millions of people’s loves every day. We sell three pieces of our hand-crafted jewellery every second and have the largest network in the industry, with almost 7,000 points of sale around the globe and a strong online business.


We pursue sustainability in everything we do and have set ambitious and measurable targets across every touchpoint of our business, from sourcing through to the materials we use and the marketing of our products.


Our people


Our global workforce is made up of over 26,000 passionate people who, in 2021, helped Pandora record the highest earnings to date, led by a refreshed long-term growth strategy. The pace of our progress has created an energising, ambitious culture, where we are empowered to be ourselves and equipped to deliver our very best. As we continue to grow, we also continue to invest in our talent. We’re looking for people who share our values and can help us bring our ambitions to life.   


What to expect from the role


  • Lead the implementation and development of all paid media activity and manage the day-to-day relationships with external media agency partners and media partners (e.g Google/Facebook) to deliver quality media plans which deliver strong ROI against agreed targets and budgets.
  • Using data and insight, support the Head of Go-2-Market in setting the strategic direction of go-to-market and local marketing plans
  • Conduct ongoing analysis of media performance and deliver post-campaign evaluations to ensure insights are gathered and recommendations made for future optimisations.
  • Co-ordinate, validate and communicate monthly traffic forecasts to relevant stakeholders to set monthly expectations of the impact of owned, earned and paid media.
  • Manage a Media budget of £50m to drive the best return on investment
  • Report expenditure of paid-for media activity, including monitoring monthly forecast budgets and invoice activity.
  • Drive rigorous performance marketing test and learn methodology to optimise campaign performance.
  • Identify opportunities to develop ever more creative and effective solutions across all paid media activity, including improvements to current processes and ways of working, and the introduction of new tools..


What we are looking for


In order to be considered, you must demonstrate the following:


  • Significant experience working in either media agency or brand media teams
  • Experience in managing both online & offline media outlets
  • Proven senior leadership capabilities in managing a large team of high performers


Personal competencies


  • Experience working for a leading integrated media agency OR experience leading an in-house consumer media team
  • Proven experience in developing major, multi-channel, consumer-facing communications campaigns
  • Experience and knowledge of digital media planning, buying and evaluating, including programmatic and data-led content
  • Experience of different approaches to evaluation, to assess both short and long terms KPIs, including econometrics
  • A strong understanding of marketing/behaviour change best practice and the key considerations, inputs and processes required to deliver an effective campaign
  • Experience in working on customer segmentation and developing comprehensive channel plans
  • A strategic thinker who is able to see the bigger commercial picture.
  • Excellent communicator and influencer, experienced in communicating across business functions, at all levels and across differing geographies.
  • Confident – strong at presenting ideas and debating when required.
  • Effective at building relationships within the team and across departments with the ability to inspire and challenge.


Why work with us?


We offer a number of unique benefits that make Pandora a great place to work:


  • A highly competitive salary with regular salary reviews
  • Generous bonus scheme
  • Private healthcare
  • Early finish Fridays (weekends with Pandora start every Friday at 3pm!)
  • 55% employee discount
  • Free daily lunch credits
  • 33 days holiday (including bank holidays)
  • Buy/sell holiday options
  • Celebrate your birthday with a day off to celebrate!
  • Join our Employee Wellbeing Centre – including access to; Employee Assistance Programme, ‘Cycle to Work’ scheme, gym discounts and more . . .
  • Winniperks - Our online benefits platform with plentiful retail, hospitality and entertainment discounts
  • At Pandora we love a party! Especially at Christmas, when you will receive an extra special gift.


To submit your application, please click apply!


If you require reasonable adjustments in place during your interview(s), please notify the recruiter ASAP during the recruitment process