Head of PR Marketing and Social Media

Head of PR Marketing and Social Media

Contract: Permanent
Location: Marylebone, London (hybrid working pattern with Tuesday, Wednesday and Thursday in the office)

As the Head of PR Marketing & Social Media, you will define, lead, and co-create the integrated communications vision for the UK & Ireland, ensuring the brand remains at the forefront of consumer culture, creativity, and digital innovation. You will oversee the full ecosystem of earned, owned, and shared media, blending traditional PR excellence with next-generation digital storytelling, influencer partnerships, social intelligence, and cultural relevance.

This is a senior leadership role responsible for shaping brand reputation, audience engagement, and long-term advocacy, aligning local execution with global strategy while ensuring market-specific resonance. 

About Pandora

The largest jewellery company in the world, we give a voice to millions of people’s loves every day. We sell three pieces of our hand-crafted jewellery every second and have the largest network in the industry, with almost 7,000 points of sale around the globe and a strong online business.

We pursue sustainability in everything we do and have set ambitious and measurable targets across every touchpoint of our business, from sourcing through to the materials we use and the marketing of our products. We are proud to ranked among the 100 most valuable and sustainable brands in the world.

Our people

Our global workforce is made up of over 35,000 passionate people who, in 2024, helped Pandora record the highest earnings to date, led by the delivery of a refreshed long-term growth strategy. The pace of our progress has created an energising, ambitious culture, where we are empowered to be ourselves and equipped to deliver our very best. As we continue to grow, we also continue to invest in our talent. We’re looking for people who share our values and can help us bring our ambitions to life.

What to expect from the role

As a strategic leader in brand communications, you will:

• Shape the Narrative: Partner with senior leadership to craft and execute an integrated PR, marketing, and social media strategy that drives brand desirability and cultural relevance.
• Lead Multi-Channel Storytelling: Develop a unified communications framework across PR, social, influencer, and digital content, powered by data and innovation.
• Champion Digital Innovation: Leverage emerging tech, AI, and social listening to identify trends, optimize performance, and future-proof brand storytelling.
• Be the Brand Voice: Act as the UK market’s storyteller, ensuring consistent, compelling narratives across traditional and next-gen platforms.
• Build Strategic Relationships: Cultivate senior-level connections with media, creators, and cultural influencers to elevate brand visibility and credibility.
• Drive Influencer Strategy: Lead authentic, diverse, and scalable influencer and creator programs that align with brand values and deliver measurable impact.
• Own Social Media Growth: Oversee platform development, community engagement, and social commerce initiatives to drive advocacy and conversion.
• Inspire and Empower: Lead a high-performing team, fostering a culture of creativity, agility, and innovation through immersive storytelling and AI-enabled content.
• Deliver Results: Manage a multi-million-pound budget, define KPIs, and present strategic insights to global stakeholders to ensure performance and ROI.

About you:

• Significant experience in brand communications, PR, and digital marketing within the fashion, luxury, or lifestyle sectors
• Must be able to demonstrate an existing network of press contacts and an up-to-date knowledge of the UK & Irish media landscape, including a deep understanding of how to develop, leverage, and amplify content.
• Proven track record of leading cross-disciplinary communications that deliver both cultural impact and commercial results.
• Deep understanding of the evolving digital ecosystem — including AI-driven personalization, social algorithms, community building, and influencer economics.
• Expert in media and talent relations, communications, and brand reputation management at a senior level.
• Visionary mindset with a passion for innovation, cultural intelligence, and storytelling that connects emotionally and drives brand love.
• Strong financial acumen, with experience managing large budgets and optimizing resource allocation across multiple channels.
• Exceptional leadership and communication skills — able to inspire, influence, and collaborate across markets and functions.
• Analytical and data-savvy, capable of translating insights into actionable strategies that future-proof brand equity.

Future-Focused Competencies:

• AI & Automation in Marketing: familiarity with tools for predictive analytics, automated reporting, and generative content creation.
  Social Commerce Mastery: understanding of how digital ecosystems (TikTok Shop, Meta Commerce, YouTube Shopping) drive conversion.
• Cultural Foresight: ability to anticipate trends, movements, and shifts in consumer behaviour before they become mainstream.
• Sustainability & Purpose Communications: storytelling that authentically reflects environmental and social commitments.
• Data-Driven Brand Building: proficiency in leveraging analytics for audience insights, influencer ROI, and campaign optimization 

Why work with us?

Our focus is on offering you a career that’s as unique as you are. We provide the tools, opportunities, and support you need to thrive:

• Career Development & Growth: Be at the forefront of an inspiring journey with tailored development plans, mentorship, and regular reviews to ensure you’re on track to achieving your goals.
• Competitive Salary & Regular Reviews: We make sure your efforts are rewarded fairly, with regular opportunities to review your progress and success.
• Generous Bonus Scheme: Your hard work doesn’t go unnoticed, with opportunities to earn performance-related bonuses.
• Hybrid Working Flexibility: Strike the perfect balance between collaboration and focus
• Early Finish Fridays: Start your weekends early by finishing work at 3 PM every Friday.
• Private Healthcare: Your wellbeing is our priority, with access to private healthcare that keeps you covered.
• Employee Discounts & Perks: Enjoy 55% off Pandora products and exclusive access to discounted brands, cinema tickets, gym memberships, holidays, and more.
• Annual Leave & Flexibility: 25 days annual leave plus bank holidays, with the option to buy or sell leave, and your birthday off to celebrate YOU!
• Wellness Hub & Support: Access to wellness resources and a dedicated Employee Assistance Programme offering free, confidential support 24/7.
• Recognition & Celebrations: Your achievements are our success. With a recognition programme and regular celebrations, we ensure every success is shared and appreciated.

At Pandora, we believe in creating not just a job, but a journey of fulfillment, growth, and success. If you’re ready to take the next step in crafting your incredible career, join us and let’s build something extraordinary together.

Your future is waiting – craft the incredible with Pandora!

Please understand that due to the large number of applications, we regret that only online applications can be considered. Please click apply to submit your application.

Pandora’s recruitment procedures are designed to be transparent and clear for all candidates. This helps us ensure that applicants are provided with a fair and equal opportunity to demonstrate their competencies and skills by removing blocking factors, possible biases, and risks of discrimination. We encourage everyone applying to our vacancies to refrain from adding identity-related elements such as a photo, marital status and age.

*If you require reasonable adjustments in place during your interview(s), please make us aware as soon as possible*