CRM Loyalty Specialist (Marketing)

City:  London
Country/Region:  GB
Application Deadline:  0



This role reports into the CRM & Loyalty manager and will support with all aspects of Pandora’s Customer Loyalty scheme. The number one objective of the role is to drive new customer acquisition across both the retail and online business. 


In the UK and Ireland, we are very proud to have recently been recognised in the Sunday Times ‘Best Places to Work 2023’, one of only 11 in the ‘very large’ employers’ category.


The role


This year, we launched our customer loyalty programme, My Pandora, which rewards our customers for shopping with special perks like earning points, getting early access to collections, and exclusive discounts. This newly created role will focus on driving the performance of My Pandora with particular focus on new customer acquisition.

This role sits in the CRM & Loyalty team, however the successful candidate will work with all commercial departments including eCommerce, Retail & Marketing to ensure data capture opportunities are maximised across the entire customer journey.


About Pandora


The largest jewellery company in the world, we give a voice to millions of people’s loves every day. We sell three pieces of our hand-crafted jewellery every second and have the largest network in the industry, with almost 7,000 points of sale around the globe and a strong online business.


We pursue sustainability in everything we do and have set ambitious and measurable targets across every touchpoint of our business, from sourcing through to the materials we use and the marketing of our products. 


Our people


Our global workforce is made up of over 32,000 passionate people who, in 2022, helped Pandora record the highest earnings to date, led by a refreshed long-term growth strategy. The pace of our progress has created an energising, ambitious culture where we are empowered to be ourselves and equipped to deliver our very best.


As we continue to grow, we also continue to invest in our talent. We’re looking for people who share our values and can help us bring our ambitions to life.  


What to expect from the role


  • Assist the CRM & Loyalty Manager with all areas of the Loyalty strategy for the British Isles (UK and Ireland)
  • Build and maintain successful relationships across all relevant departments, including Retail, E-commerce, Marketing and Global Loyalty teams.
  • Be a champion for the loyalty programme & ensure all relevant departments include data capture in their activity and take a test & learn approach to maximizing performance
  • Proactively seek-out new opportunities for data capture using customer insights, competitor research and brand partnerships.
  • Plan and execute loyalty campaigns to drive value in the Trading Line Up.
  • Work with the eCommerce trading & testing teams to analyse the web data capture journey, and to ensure we maximize all data capture opportunities on
  • Understand the data capture challenges in retail, and improve current ways of working through feedback from our store teams
  • Build strong relationships with the wider marketing team, and ensure My Pandora has an appropriate level of presence in our paid and owned marketing channels.
  • Interrogate our existing database and deploy techniques to convert contacts to My Pandora members
  • Report on KPIs on both a weekly and monthly basis, understanding how the loyalty programme adds commercial value to the business


The successful candidate



  • 2+ years experience in a Loyalty marketing or CRM role
  • Confident in speaking to stakeholders across all levels of the business, from delivering campaign reviews to the commercial teams, to carrying out visits to our store teams
  • Have effective communication skills, both written and verbal, with an excellent grasp of the English language
  • Analytical and ability to provide insights and identify opportunities to improve performance.
  • Highly organised, an ability to work to deadlines, and to plan and prioritise tasks effectively.
  • Proactive and able to take your own initiative
  • Enthusiasm, positivity & take a creative approach to problem-solving with a genuine passion for CRM & Loyalty
  • Solid understanding of digital marketing channels. particularly CRM
  • Results-focused, commercially aware, with mindset of continual optimization
  • Basic understanding of relevant legal requirements such as GDPR and E-Privacy laws

Ideal candidates will have


  • Proven track record of driving growth from a loyalty programme
  • Background in working for an omnichannel retailer.
  • Strong experience of an omnichannel approach to data capture
  • Experience with Bloomreach or similar CRM platform
  • Experience using Power BI & Adobe Analytics

What can we offer you?


Our commitment to unforgettable career progression is just the start. We offer a competitive rewards package that is second to none.


Our generous benefits package includes:


  • A highly competitive salary with regular salary reviews
  • Generous bonus scheme
  • Private healthcare
  • Choice of lunch on us, delivered to you whenever you are in the office!
  • Early finish Fridays (weekends with Pandora start every Friday at 3pm!)
  • 55% employee discount
  • 25 days annual leave (plus bank holidays)
  • Buy/sell holiday options
  • Celebrate your birthday with a day off to celebrate!
  • Pandora Perks: access our exclusive online platform provided by Reward Gateway, where you’ll have access to: Discounts on retail brands, cinema tickets, holidays, gym memberships and more
  • Wellness Hub: videos to help you lead a healthy lifestyle
  • Employee Assistance Programme: a completely confidential, free, counselling phone line open 24/7, all year round
  • Recognition programme: celebrate and share achievements with the wider business
  • At Pandora we love a party! Especially at Christmas, when you will receive an extra special gift


If you are looking for a new challenge, come and craft the incredible with us!


Please understand that due to the large number of applications, we regret that only online applications can be considered. Please click apply to submit your application.


Pandora’s recruitment procedures are designed to be transparent and clear for all candidates. This helps us ensure that applicants are provided with a fair and equal opportunity to demonstrate their competencies and skills by removing blocking factors, possible biases, and risks of discrimination. We encourage everyone applying to our vacancies to refrain from adding identity-related elements such as a photo, marital status and age.


*If you require reasonable adjustments in place during your interview(s), please make us aware as soon as possible*