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PR & Influence Specialist

City:  Lisboa
Country/Region:  PT
Application Deadline:  31/03/2025

PR & Influencer Marketing Specialist – Portugal 

Based in Lisbon

 

As part of Pandora's continued growth, the Western Europe Marketing team is looking for a dynamic PR & Influencer Marketing Specialist to support the development and execution of the brand’s roadmap in Portugal. Reporting to the PR & Influence Manager Iberia, you will be part of a team of four, working to strengthen brand visibility and engagement. 

 

WHAT WILL YOU DO

 

PR & Influencer Strategy and Execution 

 

  • Plan and implement the PR & Influence strategy to enhance brand desirability, ensure consistency, and support key business objectives. 

  • Localize and adapt global PR & Influence guidelines to fit the Portuguese market, ensuring maximum relevance and impact. 

  • Identify and implement new brand visibility opportunities, leveraging innovative PR and marketing strategies. 

 

Relationship & Campaign Management 

 

  • Build and nurture relationships with influencers and brand ambassadors, shaping the Influencer Marketing roadmap and overseeing campaign execution. 

  • Manage PR and Influence agencies, ensuring strategic alignment, flawless execution, and budget control. 

  • Develop specialized influencer marketing campaigns, collaborating with journalists, key opinion leaders, and internal teams to amplify brand awareness. 

 

Events & Paid Media Activation 

 

  • Organize press and influencer events to promote new collections and key brand initiatives. 

  • Work closely with the Paid Media team to integrate Influence campaigns with branding operations and paid activations. 

 

Performance & Insights 

 

  • Monitor, analyze, and report campaign performance, providing actionable insights, key learnings, and strategic recommendations. 

  • Stay ahead of industry trends, keeping up to date with fashion PR, branding, and consulting innovations. 

  • Support PR operations, including the creation of lookbooks, press releases, and other marketing materials. 

 

MORE ABOUT YOU 

 

  • Strong network of media contacts, journalists, and influencers within the Portuguese market. 

  • Deep understanding of the influencer landscape and emerging digital trends. 

  • Exceptional journalistic writing and storytelling skills. 

  • Comprehensive knowledge of media platforms and PR best practices. 

  • 3+ years of experience in PR, Influencer Marketing, or related fields, ideally in fashion, luxury, or lifestyle industries. 

  • Fluent in Portuguese and English; Spanish is a plus. 

 

ABOUT PANDORA  

 

Pandora is the world's largest jewellery brand, specialising in the design, crafting and marketing of accessible luxury jewellery made from high-quality materials. Each piece is created to inspire self-expression, allowing people to share their stories and passions through meaningful jewellery. Pandora jewellery is sold in more than 100 countries through 6,800 points of sale, including more than 2,700 concept stores.  

Headquartered in Copenhagen, Denmark, Pandora employs 37,000 people worldwide and crafts its jewellery using only recycled silver and gold. Pandora is committed to leadership in sustainability and has set out to halve greenhouse gas emissions across its value chain by 2030. Pandora is listed on the Nasdaq Copenhagen stock exchange and generated revenue of DKK 31.7 billion (EUR 4.2 billion) in 2024. 

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