Specialist, CRM

CRM Specialist - CDD 6 months starting in May 2026

You will support the Western Europe Customer Engagement team during a maternity cover, and be responsible for planning, executing, and optimizing CRM and loyalty communications, especially for the French market. The role manages a high volume of newsletters and tactical campaigns, ensuring strong performance, commercial relevance, and on-brand execution. This position partners closely with Retail Excellence, eCommerce, Media, GTM, and the wider marketing teams to deliver best-in-class customer engagement.

Key Responsibilities

CRM & Campaign Execution

• Manage 4 newsletters per week, with increased cadence during peak (e.g., 1 per day during Black Friday).
• Coordinate end-to-end campaign delivery: briefing, content checks, testing, deployment, and performance monitoring.
• Adapt communications quickly in response to last-minute changes (pricing, product availability, creative updates).

Loyalty Program Management

• Support My Pandora loyalty program (points, vouchers, rewards).
• Ensure accurate loyalty messaging within CRM flows and campaign communications.

Cross-Functional Collaboration

• Work closely with Retail Excellence, eCommerce, Media, GTM, and Operations to ensure accurate and timely information (new openings, product launches, stock issues, bestsellers).
• Validate launch readiness (e.g., check product availability online prior to newsletter send).
• Participate in weekly meetings, updating plans based on sales results, stock levels, product performance.

Performance & KPIs

• Monitor and optimize:
  • Open rate
  • Click-through rate
  • Conversion rate
  • Basket value

• Apply insights to weekly planning and content adjustments.

Project & Workflow Management

• Manage multiple CRM projects simultaneously in a fast-paced environment.
• Adjust campaign calendars weekly based on commercial priorities and market dynamics.
• Ensure CRM communications reflect real-time business needs (stock-outs, push on bestsellers, new launches).

Team Context

• Works closely with the other CRM specialists in the team, based in Madrid and Paris.
• Support rest of teams and cross-market alignment is important in this role

Profile We’re Looking For

• Highly responsible, reliable, and proactive.
• Previous CRM & Loyalty experience is required (min.2 years)
• Use of tools like Bloomreach, or Salesforce is a plus
• Strong attention to detail and quick decision-making under pressure.
• Curious, adaptable, and able to operate as a 360° “Swiss army knife” marketer.
• Transparent communicator, collaborative, and able to challenge constructively.
• Creative mindset — experience retail, ecom or fast-paced industries is valued.