Paid & Owned Media Specialist H/F

Paid & owned Media Specialist

Paris, France

Based in Paris, the Paid & Owned Media Specialist France reports to the Paid & Owned Senior Media Manager for Western Europe cluster, and will be responsible for digital and offline campaigns planning, creation, delivery and analysis across all platforms on a full funnel approach,  both on branding and performance with the close support of media agency.You will work both with our different agencies to raise local awareness, consideration and drive traffic and sales.You will cooperate with the e-Commerce team to acquire, maintain and develop Pandora’s sales, and will be in charge of steering agencies on various mechanisms of qualified traffic acquisition (SEA, paid social advertisements, retargeting, affiliation etc.). You will also partner with the cluster Mediaplanner on yearly strategy, roadmap tests and Global HQ various requirements.You will also closely contribute to the operational management of content and PR & Influence paid support for France with our our Media Content specialist, our internal graphic design studio, and the PR team on paid and owned social accounts.

WHAT YOU’LL DO

·       Support the Marketing team on defining the media strategy (offline/online) on local level

·       Drive our agencies on offline and online media

·       Be responsible for planning and on-time delivery of each paid media campaign, briefing media agencies together with other team members

·       Contribute to adapt global communication materials and create local digital campaigns, ensuring alignment on all digital platforms (pandora.net, social media, CRM)

·    Monitor closely budget and spends, and the invoicing process

·    Ensure regular spend optimization through analysis and close communication with Ecommerce teams

·       Identify relevant digital activation projects and ensure overall implementation (including legal requirements and contract finalization)

·       Implement global AdTech and other digital tools, test and platforms when required

·       Drive dynamic performance evaluations and analysis of all campaigns (traffic to the website, conversion rates, interest for drops/products), analyze dashboards and provide weekly and monthly reports

·       Contribute to deliver graphic elements that are required to carry out acquisition campaigns, working closely with the Media Content specialist, and external agencies

·       Contribute to the local social account management (editorial calendar, analysis with SoMe agency) with the Media Content specialist

·    Liaise regularly with our Global HQ teams based in Copenhagen on media reviews and reports

MORE ABOUT YOU

·       3+ years’ working experience in managing paid media campaigns – digital and ideally offline/TV campaigns, preferably in an international environment

·      Ideally experience working in FMCG, retail, media agency, or fast fashion, or ecommerce.

·      Mandatory experience in the French market on paid media

·      You are fluent in English and French

·       Experience working on a variety of paid & owned media campaigns

·       Experience managing agencies and big budgets

·       Ability to prioritize, manage time, multi-task and organize

·       Solid experience with digital data analysis

·       Knowledge of  MMM platforms, Google Ads, Marketing Platform and Ads Manager is a plus

·       Experience analyzing campaigns on ADOBE, GA etc. is a plus

·       Strong skills on MS Office