Influencer Marketing Specialist
Marketing team of Pandora is looking for an influencer marketing specialist to support the development of the brand's roadmap in France.
WHAT WILL YOU DO
• Plan and execute the roll-out of the PR and Influence roadmap, to strengthen Brand desire, ensure brand consistency and support key business objectives.
• Land the global PR & Influence guidelines in line with Global guidance, adapting them to the market and enriching them, to ensure optimal local execution.
• Coordinate the work with the local PR agency and Influence agency, to ensure strategic alignment towards brand objectives, rigorous execution, meeting deadlines and budget.
• Lead the relationship and activities roadmap with the brand’s ambassadors’ and influencers’ crew. Contribute to build and deploy all the Marketing of Influence campaigns.
• Contribute to organize press and influencers Events for new collections or specific brand needs.
• Supervise specific influencer marketing operations and activities with journalists and key opinion leaders in collaboration with the agency and other departments.
• Collaborate with Paid Media team to drive special branding operations, and amplify the Influence campaigns through Paid Media activations.
• Always look for new opportunities to increase the brand's visibility and Image.
• Develop the reporting on PR & Influence activities, focusing on KPIs, key insights, learnings and recommendation for upcoming activities, using several platforms.
• Keep up to date with the latest fashion PR, branding, marketing and consulting trends and technologies. Up to date with fashion industry business and news.
• Help manage the PR agency and support their needs: creating lookbooks, press releases, special documents when needed
• Help with the PR agency merchandising to align with global recommendations
MORE ABOUT YOU
• Developed network of press and influencers
• SMM experience
• Good knowledge on influencers arena
• Mastery of journalistic writing skills
• Knowledge of the media environment, different media and their specific features
• Fluent English
• 3-6 years of experience
• Strong powerpoint presentation skills
Did we get your attention?
We hope that you feel confident applying, however if you have more questions regarding the role, please contact:
Ksenia Thompson
Talent Acquisition Manager Western Europe
kstho@pandora.net
If you see yourself in the position and would like to become a part of Pandora’s future, please do not hesitate to apply. We look forward to hearing from you!
We process applications on a continuous basis, which is why we encourage you to send your application as soon as possible. You can also read more about Pandora on our corporate site www.pandoragroup.com.
About Pandora
Pandora is the world’s largest jewellery brand. The company designs, manufactures and markets hand-finished jewellery made from high-quality materials at affordable prices. Pandora jewellery is sold in more than 100 countries through 6,800 points of sale, including more than 2,600 concept stores.
Headquartered in Copenhagen, Denmark, Pandora employs 30,000 people worldwide and crafts its jewellery at two LEED Gold-certified facilities in Thailand using mainly recycled silver and gold. Pandora is committed to leadership in sustainability and has set science-based targets to reduce greenhouse gas emissions by 50% across its own operations and value chain by 2030. The company is listed on the Nasdaq Copenhagen stock exchange and generated sales of DKK 23.4 billion (EUR 3.1 billion) in 2021.
At Pandora, we believe that creating an inclusive and diverse workplace and reflecting societal diversity in our customer engagement is essential to delivering on our company purpose: to give a voice to people’s loves. We dedicate ourselves to fostering, cultivating and preserving a culture of inclusion and diversity where everyone feels respected and valued.