CRM Specialist

CRM Specialist France will handle the execution of the CRM campaigns together with the CRM specialists (France, Iberia). The CRM specialist will elaborate reports based on the results of the campaigns, benchmarks (both CRM and loyalty) and will support in the presentations of the CRM/Loyalty activities to other teams in the company. 

CAMPAIGN MANAGEMENT

• Support the planning, creation, and execution of CRM campaigns, using global templates or developing tailored initiatives for local activations, including dedicated campaigns for My Pandora, our loyalty program.
• Localize all campaign elements (copy, visuals, links, legal disclaimers, data) in line with global guidelines and local market needs.
• Prepare and review campaign proofs, implement feedback, and ensure final assets meet quality standards.
• Define audience targeting and segmentation strategies, build campaign scenarios, and oversee their execution.
• Collaborate closely with the E-commerce team to identify CRM and Loyalty opportunities and flag any bugs or technical issues that could impact user experience or conversion.

ANALYSIS, REPORTING AND OPTIMISATION

• Deliver performance reports based in our campaign’s activations, including dedicated reporting on the main KPIs of My Pandora, our loyalty program, on a weekly and monthly basis, as well as ad-hoc analyses and post-campaign reviews at both global and local levels.
• Identify actionable insights and recommendations to enhance campaign effectiveness.
• Coordinate testing initiatives with the global team: propose new ideas, monitor results, and share learnings.

COLLABORATION AND STRATEGIC SUPPORT

• Work closely with cross-functional teams to ensure CRM supports key business initiatives, including store events, e-commerce campaigns, and service launches.
• Manage creative briefing processes with the Go-to-Market team and asset follow-ups to ensure timely and effective campaign execution.
• Conduct regular CRM benchmarks and competitive analyses whenever relevant
• Prepare and present the campaign planning for France in internal meetings and support cross-team alignment.
• Act as the main point of contact for raising and tracking support tickets with Global teams for technical issues or specific needs on CRM-related requests at both local and global levels.

MORE ABOUT YOU

• Native French, fluent English
• 4+ years experience in CRM with B2C databases

About Pandora

Pandora is the world’s largest jewellery brand. The company designs, manufactures and markets hand-finished jewellery made from high-quality materials at affordable prices. Pandora jewellery is sold in more than 100 countries through 6,800 points of sale, including more than 2,600 concept stores.

Headquartered in Copenhagen, Denmark, Pandora employs 30,000 people worldwide and crafts its jewellery at two LEED Gold-certified facilities in Thailand using mainly recycled silver and gold. Pandora is committed to leadership in sustainability and has set science-based targets to reduce greenhouse gas emissions by 50% across its own operations and value chain by 2030. The company is listed on the Nasdaq Copenhagen stock exchange and generated sales of DKK 23.4 billion (EUR 3.1 billion) in 2021.

At Pandora, we believe that creating an inclusive and diverse workplace and reflecting societal diversity in our customer engagement is essential to delivering on our company purpose: to give a voice to people’s loves. We dedicate ourselves to fostering, cultivating and preserving a culture of inclusion and diversity where everyone feels respected and valued.