Brand Specialist

City:  La Défense
Country/Region:  FR
Application Deadline:  30/03/2024

By joining Pandora, N°1 largest jewellery brand, you will contribute to conduct the brand development in the Western Europe cluster. You will be in charge of coordinating 360 campaign, local activations and ensure best in class execution in line with the region strategy.  In the Go-to-Market team you will have the opportunity to work closely with all channel leads (retail, media, press & influence, ecom and CRM, retail excellence) to implement concrete activations. You will support the Go-to-Market manager in conducting brand equity and market analysis to sustain the brand strategy.
 

WHAT YOU WILL DO

 

Local Activations 


•    Local campaign activations : coordinate local activations for each market: project management, asset availability and ensure 360 delivery and post campaign performances.
•    Editorial content and craftmanship activations : adapt and create editorial contents (assets and tone of voice)  to elevate the brand know-how and heritage and values. Coordinate with channel team timeline orchestration and activation performances.
•    Ambassador | Influence campaign amplification : Coordinate local activations for each market: project management, asset  availability and ensure 360 delivery and post campaign performances.
•    Brand Amplification Experiences : Benchmark retail industries new trends and best in class consumer experience. Support marketing team in coordination of amplification projects. 
•    Retail activations : Create local activations for retail teams : tik tok challenges, retail or headquarter campaign activations : guideline presentation, assets and performance. 
•    Brand always on creative content : Develop cluster dedicated brand content (brand presentation,  video).

 

Brand Equity Performance


•    Monthly report on brand equity performance for each market
•    Update monthly brand dashboard with main market performance KPI (Traffic, Brand health, investments).
•    Support GTM Manager in consolidating quaterly marketing budget consolidation reports
•    Support GTM Manager in analysis and presentations for global and cluster top management.
•    Conduct and consolidate monthly competition and retail market benchmark

 

Brand Visual Identity 


•    Campaign asset adaptation for local relevancy and ensure the delivery of 360 marketing toolbox assets for  all touchpoints : Retail – CRM – Ecom – Media in collaboration with graphic design team. 

Go-to-Market Orchestration 
•    Orchestrate 360 campaign coordination from global strategy to cluster and local adaptation.
•    Orchestrate and animate project development meetings : timelines, agenda with all stakeholders, meeting minutes
 

 

MORE ABOUT YOU

 

  • Business | Marketing Communication degree (marketing & / or digital background)
  • Expertise in retail and or prestige – premium brands : lifestyle - jewellery - cosmetic industries 
  • 4-6 years of experience in marketing functions
  • Fluent French and English. Spanish (is a plus).
     

OUR REWARDS

 

Our people are an integral part of our success. Our commitment to unforgettable career progression is just the start. We offer a competitive rewards package that is second to none. Our generous benefits package includes:

 

  • A highly competitive salary with regular salary reviews
  • Generous bonus scheme
  • Employee discount for PANDORA purchases
  • 25 labor days holiday
  • 12 RTT
     

Did we get your attention?

 

We hope that you feel confident applying, however if you have more questions regarding the role, please contact:

 

Ksenia Thompson

Talent Acquisition Manager Western Europe

kstho@pandora.net

 

If you see yourself in the position and would like to become a part of Pandora’s future, please do not hesitate to apply. We look forward to hearing from you!

 

We process applications on a continuous basis, which is why we encourage you to send your application as soon as possible. You can also read more about Pandora on our corporate site www.pandoragroup.com.

 

About Pandora

 

Pandora is the world’s largest jewellery brand. The company designs, manufactures and markets hand-finished jewellery made from high-quality materials at affordable prices. Pandora jewellery is sold in more than 100 countries through 6,800 points of sale, including more than 2,600 concept stores.

 

Headquartered in Copenhagen, Denmark, Pandora employs 30,000 people worldwide and crafts its jewellery at two LEED Gold-certified facilities in Thailand using mainly recycled silver and gold. Pandora is committed to leadership in sustainability and has set science-based targets to reduce greenhouse gas emissions by 50% across its own operations and value chain by 2030. The company is listed on the Nasdaq Copenhagen stock exchange and generated sales of DKK 23.4 billion (EUR 3.1 billion) in 2021.

 

At Pandora, we believe that creating an inclusive and diverse workplace and reflecting societal diversity in our customer engagement is essential to delivering on our company purpose: to give a voice to people’s loves. We dedicate ourselves to fostering, cultivating and preserving a culture of inclusion and diversity where everyone feels respected and valued.