Country Manager Turkey

If you have ever dreamed of being part of the world’s first jewelry company, this is your chance! Pandora is a multinational reality present in more than 80 countries and continues to strengthen its leadership position thanks to an expansion plan that provides for new openings every year, involving more than 1,600 Pandorians in Italy and over 33,000 worldwide.

Purpose of the role

Lead Pandora’s business in Turkey with full P&L accountability, uniting marketing, commercial, and operational excellence to deliver profitable growth and brand strength in a dynamic market. Drive high-ROI marketing investments, elevate the end-to-end consumer journey across stores and e-commerce, and optimize the store network and field operations to accelerate like-for-like growth and strategic expansion.

Key accountabilities

• Define and execute a locally distinctive brand value proposition and integrated marketing plan to lift aided awareness, consideration, traffic, and conversion across digital and retail media.
• Lead the store network and field organization end-to-end, raising retail excellence, workforce planning, service standards, and operational KPIs to improve store productivity and LFL performance.
• Optimize the omnichannel distribution model (owned, franchise, and e-commerce), improving conversion, inventory productivity, and commercial performance through rigorous KPI governance.
• Own budgets, forecasts, and business plans with sharp focus on marketing ROI, revenue growth, profitability, and capital allocation; report progress to the Cluster on cadence.
• Champion digital transformation and modern marketing, using competitive insights and analytics to strengthen positioning, targeting, and campaign effectiveness.
• Inspire, develop, and retain a high-performing team; close critical capability gaps via targeted hiring, coaching, and succession planning to build an accountable, fast-executing culture.
• Ensure full compliance with local laws, internal policies, and ethical standards while safeguarding brand reputation and operational integrity.
• Collaborate closely with Cluster and central functions (e.g., Milan-based leadership) to align strategy, unlock synergies, and accelerate execution.

Candidate profile

• Background: Retail (Sporting Goods, Beauty, Jewelry preferred) or FMCG; proven experience in a prominent D2C brand with end-to-end responsibility; ideally previously Country Head/Manager with full P&L.
• Experience: Building or scaling strong consumer brands; delivering impact with constrained budgets; leading omnichannel commercial initiatives; driving digital transformation and modern marketing.
• People leadership: Demonstrated success in leading store networks and people, field and HQ teams, with strong engagement, talent development, and succession planning.
• Education: Master’s degree or MBA preferred; international exposure and cross-cultural leadership; demonstrated international mobility.
• Clear growth pathway toward General Manager or director with full P&L responsibility within approximately three years, based on performance.

Language requirements

• Fluent Turkish and fluent English are essential requirements due to market leadership responsibilities and continuous interaction with regional and global stakeholders.

Leadership capabilities

• Strategic mindset: Crafts insight-led strategies that translate into sustainable competitive advantage and measurable commercial outcomes.
• Drive for results: Delivers under pressure with clear impact on revenue, margin, and market share through disciplined execution.
• People development & culture: Builds high-performing, inclusive, and accountable teams with coaching, feedback, and robust succession.

What we offer

• A competitive total package tailored to the business challenge, including variable components aligned to individual and team performance.
• Significant internal mobility and development opportunities within the Cluster and Copenhagen headquarters, with a strong track record of internal progression.
• A comprehensive and modern benefits package supporting well-being and long-term engagement.

International mobility

• Openness to international mobility for medium-term relocation in HQ at Copenaghen or in other relevant markets, is required