Specialist, PR & Influencer (m/f/d) - Hamburg

FOR OUR HEAD OFFICE NORTHERN EUROPE, BASED IN HAMBURG, WE ARE LOOKING FOR YOU!

PR & Influencer Specialist Northern Europe (20h) (m/f/d) – Hamburg

WE DELIVER • WE DREAM • WE CARE • WE DARE

We are looking for a creative and data-driven Influencer Specialist to lead influencer campaigns across Northern Europe, with a strong focus on Germany. You will work closely with PR and marketing teams to boost brand awareness and engagement through impactful collaborations.

You will work 20 hours with a split to 4 days a week.

WE DELIVER - Let's deliver together: 

Influencer Strategy & Campaigns (Germany)

• Local Campaign Execution: Plan and deliver influencer activations (always-on & campaign-based) from brief to go-live, including timeline management, deliverables, and cross-functional alignment.
• Identify and evaluate creators across Instagram, TikTok and YouTube; assessing brand fit, audience quality, engagement authenticity, and brand safety.
• Own day-to-day influencer coordination for Germany, developing clear briefs and covering influencer selection, outreach, negotiation, and invoice/POs handling, hand in hand with the PR & Influencer Coordinator.
• Contracting & Negotiations: Lead negotiations on deliverables, usage rights, exclusivity, timelines, and fees; coordinate contracts and payments with legal if required.
• Agency Management (if applicable): Steer external influencer agencies, define scopes, monitor performance, and ensure on-time, on-budget delivery.

Support for NL + AT Market

• Collaborate closely with the other PR & Influencer Specialist who is focusing on NL, BE, AT to drive integrated campaign execution

Cross-Functional Collaboration

• Cross-media content placements within our paid media channels, in retail, on our website, and in CRM, global HQ (marketing & press department), and external partners (press & agencies)
• Collaborate with the PR team to align strategies and maximize impact across campaigns

Budget & Administration

• Own and manage the campaign budget, ensuring efficient allocation and cost control.
• Track performance against KPIs (reach, EMV, engagement, traffic, SOV, content quality), compile structured reports, and recommend optimizations.
• Manage contracts, invoices, POs and vendor relationships

WE DREAM - This is what we dream of:

• Bachelor’s degree in business, preferably with focus in Marketing, PR, communication, or a related field
• At least 5 years of professional experience in the field of influencer marketing on company and / or agency side (preferably agency know-how)
• Fluency in German and English is a must 
• Great brand sense – you are able to identify occasions and activities to continuously create talking points for our brand; always keeping the goal in mind to increase brand desirability
• Good understanding and knowledge of the D-A-CH influencer landscape, BENELUX, NORDICS is a plus
• Digital native regarding the usage of Instagram & TikTok and being familiar with common campaign management and social listening tools
• Stay ahead of industry trends, competitor activities, and emerging platforms to identify new opportunities for brand visibility
• Strong communication talent with the ability to build relationships based on trust with influencers & talents
• Experience managing multiple projects in a fast-paced environment
• Creative, hands-on mentality, independent initiative, proactive
• Ability to work in a very connected and motivated team and collaborate effectively with internal and external stakeholders
• Analytical skills and the ability to interpret data and derive recommendations for action
• Experience with PR monitoring tools, preferably Launch Metrics
• Experience with Influencer campaign managing tools, i.e. Traackr
• Proficiency with Microsoft Office

We CARE - what you can expect:

We truly care to offer you a great place to work!

Wellbeing, development & flexibility:

• 30 days of vacation & special leave days (e.g. 1 day at your birthday or 2 days at your own wedding)
• Flexible working hours with opportunities for mobile working (2 days home office & 3 days office/week)
• Work from anywhere: Work up to 20 days within 12 months from anywhere in Europe
• Personal and professional development through regular e-learning modules, training and workshops
• Urban Sports Club membership at a reduced Pandora-Corporate-Rate 
• Running club: Join our weekly running club where you clear your mind with an Alster-run after a working day

Discounts & subsidies:

• Corporate benefits & free access to a benefits portal for discounted tickets for different events
• A great discount on our jewellery
• Company subsidised public transport ticket (we take over 25€ of the Deutschlandticket)
• Mobile Working Kit Allowance: We support you with a maximum of 500€ for your home office equipment
• Lunch allowance: Monthly pluxee vouchers – for flexible use and accepted in many restaurants and supermarkets
• Attractive company pensions scheme with an insurance package
• Pandorians refer Pandorians: We are very thankful for your employee referrals and will reward you for successful referrals

Office & Pandora culture:

• Dogs are very welcome!
• Beautiful & modern office space in the Hamburg city center
• Internationally successful company with a flat hierarchy
• A highly motivated team with a Can-Do-Attitude
• Cozy coffee area where you can grab a cup of coffee and meet for a chat

Celebrations & team-time:

We love to celebrate special moments together that matter to us like your birthday, where you are given a special leave day, or with corporate events in the summertime and at Christmas – after-work gatherings and team events are key highlights as well!

WE DARE - We dare you to apply.

We are looking forward to welcoming you!

About Pandora  

Pandora is the world's largest jewellery brand, specialising in the design, crafting and marketing of accessible luxury jewellery made from high-quality materials. Each piece is created to inspire self-expression, allowing people to share their stories and passions through meaningful jewellery. Pandora jewellery is sold in more than 100 countries through 6,800 points of sale, including more than 2,700 concept stores.  
Headquartered in Copenhagen, Denmark, Pandora employs 37,000 people worldwide and crafts its jewellery using only recycled silver and gold. Pandora is committed to leadership in sustainability and has set out to halve greenhouse gas emissions across its value chain by 2030. Pandora is listed on the Nasdaq Copenhagen stock exchange and generated revenue of DKK 31.7 billion (EUR 4.2 billion) in 2024.  

Recognised by the Financial Times as one of Europe’s Best Workplaces and ranked #1 among Danish companies, Pandora is committed to building an inclusive and diverse workplace. We believe that reflecting the diversity of society in how we engage with our customers is essential to fulfilling our purpose: to give a voice to people’s loves. We are dedicated to nurturing a culture where everyone feels respected, valued, and empowered to thrive.