Specialist, Consumer Insights & Marketing Analytics (m/f/d) - Hamburg

FOR OUR HEAD OFFICE NORTHERN EUROPE, BASED IN HAMBURG, WE ARE LOOKING FOR YOU!

Specialist, Consumer Insights & Marketing Analytics (m/f/d) – Hamburg

WE DELIVER • WE DREAM • WE CARE • WE DARE

The Specialist, CIMA role will serve as the strategic link between Pandora’s Global Office and the local markets within the clusters. The mission is to drive consumer-centric, data-informed decision-making by ensuring global insight programs are executed with consistency and adapted to local market realities. This role leads the integration of global and local data sources, translating insights into actionable strategies that reflect overview from Global and the nuanced understanding of local consumer behavior.

WE DELIVER - Let's deliver together: 

1. Amplify GO capabilities (50% of dedication – dotted line to GO CIMA): Implement global insight workstreams in local markets, ensuring alignment with standards and methodologies. The Cluster FTE acts as an enabler, ensuring that centrally developed tools and frameworks are activated with excellence and relevance. Key areas of contribution include:

• Consumer Insights: Activate global research programs and embed insights into local planning
• Cultural Insights & Foresight: build consumer intimacy by identifying and embedding cultural trends, social shifts, and emerging behaviors into market strategies
• Consumer Analytics: Apply global analytics frameworks to track performance and customer behavior
• Translate first-party customer data into insights that inform marketing strategy, guide portfolio optimization, and enable data-driven decision-making
• Marketing Effectiveness: Deploy global measurement tools to evaluate and optimize campaign, media, and content performance, ensuring maximum impact and ROI
• Brand Tracker: monitor brand health performance by delivering timely, accurate data and reports to local teams

2. Empower local market relevance (50% of dedication): The Cluster FTE plays a critical role in elevating market-specific understanding, enabling decisions that reflect cultural nuance, commercial context, and consumer reality Key responsibilities include:

• Lead market-specific research: design and execute local studies that address unique market challenges and opportunities, integrating both primary and secondary data sources
• Translate global insights: adapt global findings into culturally and commercially relevant narratives that resonate with local stakeholders and consumers
• Respond to market needs: act with agility to support ad hoc requests, emerging priorities, and contextual shifts

What is expected: To act as Regional Data Stewardship Each Cluster FTE ensures consistent and timely delivery of insight outputs across their markets by:

• Organizing and responding to data requests from local teams.
• Delivering dashboards and reports tailored to market needs.
• Enabling integration of multiple data sources (e.g., Brand Tracker, Consumer Analytics, transactional data) to support holistic insight generation.

WE DREAM - This is what we dream of:

• Collaborate proactively with global and market teams to embed insights into planning, marketing, and commercial strategies
• Connect the dots across data sources and functions to deliver integrated insights
• Operate with a mindset of continuous improvement, curiosity, and strategic influence
• Uphold methodological rigor and ensure alignment with global standards
• Act as a trusted conduit for global insights, translating them into local decision-making
• This role requires a balance of methodological rigor, cultural sensitivity, and business acumen
• Proven experience in consumer insights, marketing analytics, or strategy roles
• Strong understanding of both global frameworks and local market dynamics
• Skilled in storytelling with data, stakeholder engagement, and influencing decisions
• Self-starter with the ability to think creatively and outside the box; who identifies areas of opportunity and drives forward efficiencies, processes, and goals with cross-functional stakeholders
• Good at simplifying the complex
• The ideal candidate will be inquisitive and positively challenging
• Experience of how to use data to tell compelling business stories
• Fluent in English; additional regional languages are a plus
• Proficiency with Microsoft Office

We CARE - what you can expect:

We truly care to offer you a great place to work!

Wellbeing, development & flexibility:

• 30 days of vacation & special leave days (e.g. 1 day at your birthday or 2 days at your own wedding)
• Flexible working hours with opportunities for mobile working (2 days home office & 3 days office/week)
• Work from anywhere: Work up to 20 days within 12 months from anywhere in Europe
• Personal and professional development through regular e-learning modules, training and workshops
• Gym membership at Fitness First at a reduced Pandora-Corporate-Rate
• Running club: Join our weekly running club where you clear your mind with an Alster-run after a working day

Discounts & subsidies:

• Corporate benefits & free access to a benefits portal for discounted tickets for different events
• A great discount on our jewellery
• Company subsidised public transport ticket (we take over 25€ of the Deutschlandticket)
• Mobile Working Kit Allowance: We support you with a maximum of 500€ for your home office equipment
• Lunch allowance: Monthly pluxee vouchers – for flexible use and accepted in many restaurants and supermarkets
• Attractive company pensions scheme with an insurance package
• Pandorians refer Pandorians: We are very thankful for your employee referrals and will reward you for successful referrals

Office & Pandora culture:

• Dogs are very welcome!
• Beautiful & modern office space in the Hamburg city center
• Internationally successful company with a flat hierarchy
• A highly motivated team with a Can-Do-Attitude
• Cozy coffee area where you can grab a cup of coffee and meet for a chat

Celebrations & team-time:

We love to celebrate special moments together that matter to us like your birthday, where you are given a special leave day, or with corporate events in the summertime and at Christmas – after-work gatherings and team events are key highlights as well!

WE DARE - We dare you to apply.

We are looking forward to welcoming you!

About Pandora  

Pandora is the world's largest jewellery brand, specialising in the design, crafting and marketing of accessible luxury jewellery made from high-quality materials. Each piece is created to inspire self-expression, allowing people to share their stories and passions through meaningful jewellery. Pandora jewellery is sold in more than 100 countries through 6,800 points of sale, including more than 2,700 concept stores.  
Headquartered in Copenhagen, Denmark, Pandora employs 37,000 people worldwide and crafts its jewellery using only recycled silver and gold. Pandora is committed to leadership in sustainability and has set out to halve greenhouse gas emissions across its value chain by 2030. Pandora is listed on the Nasdaq Copenhagen stock exchange and generated revenue of DKK 31.7 billion (EUR 4.2 billion) in 2024.  

Recognised by the Financial Times as one of Europe’s Best Workplaces and ranked #1 among Danish companies, Pandora is committed to building an inclusive and diverse workplace. We believe that reflecting the diversity of society in how we engage with our customers is essential to fulfilling our purpose: to give a voice to people’s loves. We are dedicated to nurturing a culture where everyone feels respected, valued, and empowered to thrive.