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PR & Influencer Manager Northern Europe (m/w/d) - Hamburg

City:  Hamburg
Country/Region:  DE
Application Deadline:  -

FOR OUR HEAD OFFICE NORTHERN EUROPE, BASED IN HAMBURG, WE ARE LOOKING FOR YOU!

PR & Influencer Manager Northern Europe (f/m/d)

 

 

WE DELIVER • WE DREAM • WE CARE • WE DARE

 

WE DELIVER - Let's deliver together:

  • Fully own and lead the paid and organic influencer strategy in Northern Europe (DACH, BENELUX, Nordics) including always-on as well as cycle & collection activity
  • Develop and execute state-of-the-art influencer relations and campaign activations aligned with overarching business goals with mega, hero and macro influencers as key contact
  • Manage existing relationships and building new ones with key influencers as well as owning the budget process including negotiating long and short-term contracts
  • Handling the campaign management process with the team: Development of content and storytelling angles, influencer selection and outreach, implementation and reports
  • Coordinate and implement influencer content in various paid and owned marketing channels
  • Set strong KPIs (commercial, social media, content) and objectives for influencer activations across all cluster markets to ensure we can evaluate the value of our influencer investments
  • Maintain an in-depth knowledge of industry trends and the social & influencer landscape and how are target groups are reacting and interacting within
  • Manage, identify and monitor all consumer, trade and business media activities in the cluster
  • Execute, seek and pitch global campaigns, assets and announcements towards local media
  • Partner and collaborate with local functions, including paid media, CRM, eCom, Go-to-market, product and sales teams as well as the Global Social & Influencer team
  • Track your success and make it visible: Coordinate campaign recaps and evaluation reports, identifying and sharing key learnings, analytics, delivery against KPIs and best practice sharing
  • Fully responsible for a 7-digit PR and influencer budget
  • Leading a team of 3 (plus working student)

 

WE DREAM - This is what we dream of:

  • 5+ years of industry and/or relevant work experience in the field of social media marketing or within another role heavily linked to social media – min. 3 years of experience in influencer marketing, strategy and content creation with influencers, 2+ years of leadership experience
  • Experience in working with a variety of media (consumer, trade, business, digital, print)
  • Experience in social media communications and social content creation
  • Strong understanding of the social media landscape and platforms, specifically for Instagram, TikTok and YouTube
  • Strong personality and the ability to manage and collaborate with local and global stakeholders
  • Broad understanding of the fashion or jewelry industry with a strong understanding for cultural trends
  • Strong project management skills
  • A creative mind that puts performance at the foundation of every action - striking a good balance between attention to detail and hands-on mentality
  • A true team player with a collaborative approach and thrive in a dynamic, changing and fast-paced environment
  • A proven innovator, bringing creative and innovative ideas to the table
  • Excellent verbal and written communications skills, including fluent written and spoken English language

 

 

We CARE - waht you can expect:

  • An internationally successful company
  • Flat hierarchy
  • Competitive compensation package
  • An highly motivated team
  • A modern workplace at the heart of Hamburg
  • Can-Do-Attitude
  • Events
  • Personal and professional development through regular e-learning modules

 

We DARE - you to apply. 

We are looking forward to welcoming you!