Ecommerce Director, ASIA

Are you a passionate E-commerce leader looking to make a significant impact in a dynamic, high-performance environment?  Do you thrive on shaping the future of an organization, empowering people, and driving engagement? Are you excited to be part of a team that enables the business to exceed its goals and outpace the competition? If so, this could be your next career move!

About the role

As E-commerce Director, Pandora Asia you will work closely with the General Manager, Asia and their leadership team to co-create and execute E-commerce that drive our business strategy. In this role, you will work in a leadership team including Sales, Marketing, HR, Merchandising, Finance, Property business areas, and will work together to foster an inclusive, engaging, and high-performing culture, embedding Pandora’s core values—Dream, Dare, Care, and Deliver—in everything we do.

The E-Commerce Director is responsible for the end-to-end E-Commerce channel with constant tracking and delivery of key KPIs i.e., traffic, conversion, AOV, bounce rate, etc. With full P&L impact, you will define Asia cluster E-Commerce ensuring it is in line with the global e-commerce strategy.

As the Asia E-Commerce Director, your overall responsibility will be for the E-Commerce commercial operations and business development, including growth, cost control, and platform development. PANDORA has partnered with international E-Commerce solution providers to operate online sales on our owned and operated Pandora sites and third party websites. You will have a central role between PANDORA Asia, headquarter, local organizations and external partners.

Further, we expect you to create the future for E-Commerce in the region by proactively shaping the strategy, driving growth opportunities and innovation, and shaping the E-Commerce role within the organization

What you will do

As the E-commerce Director, your key responsibilities will include:

• Lead a team located in different markets to execute the global E-Commerce strategy provided by HQ, which both grows the relationship with our markets and the consumer leveraging our strong retail partner network
• Lead the coordination of all E-Commerce development activities executed by Headquarters, including the integration and implementation of improvement on Pandora’s owned and operated websites (website and backend platforms)
• Own online trading and merchandising to drive revenue and profitability including experimenting and optimising on Pandora’s own sites
• Own relationship with online partners to ensure brand consistency and share best practices regarding experimentation and optimisation
• Support marketing calendar and merchandising ensuring communications and campaigns support overall online sales
• Explore new solutions to drive conversion rate and traffic to online store i.e., AI
• Cooperate closely with Global E-Commerce team in Global Office in Copenhagen
• Deliver local operational and business leadership for delivery of global E-Commerce projects i.e., partner closely with distribution & logistics to deliver improvements for peak season
• Perform financial and commercial performance management of the E-Commerce business
• Lead Digital transformation within the regional organization – ensuring a future-proof e-commerce platform and advocating for advanced tech solutions
• Innovate: Constantly seek new, creative ways to improve the business and stay ahead of the competition
• Drive sustainability through E-commerce in line with Pandora’s strong sustainability commitment
• Cluster Scope: The Asia Cluster in Pandora has more than 300 points of sale across 11 countries. The cluster drives Owned and Operated Stores in Japan and Singapore, and mainly work through partners/distributors in the remainder of the operating countries. The Asia cluster represents an amazing growth opportunity for Pandora.

What we’re looking for

We are seeking a positive, flexible and driven leader who thrives in fast-paced environments and consistently delivers outstanding results. You are a skilled communicator who can distil complexity into actionable insights, and you excel at building collaborative relationships across a diverse, global stakeholder network.

Your profile

• Proven track record of strong leadership / people skills and at least 5 years of experience with management skills. Experience in successful managing teams
• Min. 10 years of professional experience with at least 5 years of experience of managing E-Commerce and international roll-out, preferable B2C – either from a subsidiary or Headquarter function
• Experience working in the Asia market with knowledge on market trends and online consumer behaviours in regards to shopping and retail
• Experience in being budget responsible and gained experience with revenue forecasting, reporting etc.
• Enjoy working in a collaborative and matrixed environment with the ability to display diplomacy between stakeholders internally and externally in all situations
• Pragmatic approach to solving issues
• High degree of structure in work and thought processes and driven by goals and targets
• Knowing the importance of building a strong and motivated team and showing interest in developing the team professionally and on a personal level
• Aware that the success of PANDORA depends on the team’s performance
• Communicate in a clear, concise and structured manner
• Take pride in presentation and having outgoing interpersonal skills
• Experience within the jewelry or fashion industry is an advantage
• English is the global business language

What makes you stand out

• Analytics and insights to drive E-Commerce and wider business strategy
• Strong people leader and seasoned E-Commerce professional with maturity and commercial experience to operate as part of the business leadership team
• Passionate about the commercial side of retail E-Commerce with demonstrated experience in generating accurate sales and order volume forecasts and driving the website trading strategy to achieve these within a fast paced retail environment
• High commercial acumen with analytical, operational and performance optimization skills to drive sustainable online sales growth without relying on promotions or discounting
• Natural curiosity to continuously test and learn, seeking out meaningful measurement and insights in everything to do

Why join us?

At Pandora, we’re committed to creating a workplace where people feel supported, trusted, and inspired to grow. Since 2021, we’ve expanded our global workforce by 40% while reducing attrition by 25% —progress made possible by inclusive leadership, strong internal mobility, and a culture that values care, courage, and connection 

We offer a thoughtfully curated suite of benefits to support your wellbeing, growth, and lead the life you love. These include performance-based rewards and access to global leadership development programs. Our culture embraces creativity and individuality, and supports internal mobility.  

As part of a company committed to sustainability, diversity, and craftsmanship, you’ll have the platform to lead with purpose and shape the future of a globally recognised brand. 

Did we get your attention?

We hope you got all your questions answered and feel confident applying for this position, however if you have more questions regarding the position, please contact:

Senior Global TA Specialist, Christian Buch

chnbu@pandora.net 

If you see yourself in the position and would like to become a part of Pandora’s future, please do not hesitate to apply. We look forward to hearing from you!

We process applications on a continuous basis, which is why we encourage you to send your application as soon as possible. You can also read more about Pandora on our corporate site www.pandoragroup.com. 

The icing on the cake

This role offers an opportunity in Singapore, a world-class city known for its innovation, sustainability efforts, and multicultural society — making it the ideal location for Pandora’s regional team.

About Pandora

Pandora is the world’s largest jewellery brand, specialising in the design, crafting and marketing of accessible luxury jewellery made from high-quality materials. Each piece is created to inspire self-expression, allowing people to share their stories and passions through meaningful jewellery. Pandora jewellery is sold in more than 100 countries through 6,800 points of sale, including more than 2,700 concept stores. 

Headquartered in Copenhagen, Denmark, Pandora employs 37,000 people worldwide and crafts its jewellery using only recycled silver and gold. Pandora is committed to leadership in sustainability and has set out to halve greenhouse gas emissions across its value chain by 2030. Pandora is listed on the Nasdaq Copenhagen stock exchange and generated revenue of DKK 31.7 billion (EUR 4.2 billion) in 2024. 

Recognised by the Financial Times as one of Europe’s Best Workplaces and ranked #1 among Danish companies, Pandora is committed to building an inclusive and diverse workplace. We believe reflecting the diversity of society in how we engage with our customers is essential to fulfilling our purpose: to give a voice to people’s loves. We are dedicated to nurturing a culture where everyone feels respected, valued, and empowered to thrive.