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Web Specialist

City:  Copenhagen V
Country/Region:  DK
Application Deadline:  05 June 2022

Web Specialist 

Are you passionate about ecommerce and wanting to create exciting omnichannel customer experiences in one of the largest global jewellery companies. If so this is the role you’re looking for.  


You will work for the Personalisation Director in the newly established Centre of Excellence working with the Personalisation Lead and alongside Email and Paid specialist counterparts to create omnichannel user cases that will eventually grow into the global teams.


You will work in the Personalisation CoE and gain best practice from the Web and Display team.  The Centre of Excellence aim to develop an ominichannel best in class experience including paid, email, online and in store.


The Role

  • The end-to-end responsibility for the web personalization process and the build for web journeys to launch in conjunction with the user roadmap with personalisation
  • End-to-end planning, development and supporting execution of global personalization
  • Creation of personalized and segmented experiences based on consumer behavior
  • Coordination with our Brand Dynamic Content Factory for content working and other channels as required for an omnichannel approach.
  • Build the omnichannel customer journeys through and working with Customer Audience team and other teams 
  • Working with necessary agencies and internal resources to ensure clear objectives and KPI’s are in place for each use case
  • Collaborate closely with internal stakeholders outside Personalization CoE including global channels and Digital & Technology for Product Recommendations
  • Governance of processes and quality assurance of new features
  • Full tracking and reporting of outcomes and recommendations


Personal competencies

The use of case creation requires great collaboration skills as it involves alignment with a wider cross-functional group. It also requires a fair amount of technical ability to understand and navigate the marketing tools used for email send-outs.


  • Ability to work in an agile and fast paced, multiple project environment
  • Team player able to gain trust and respect from peers being considered  subject-matter expert and go-to person on audiences and segmentation
  • Deep-passion for understanding customer behaviour and associated data points turning these into targetable audience groups



  • 3-5 years experience working in an eCommerce or Website optimisation team
  • Technical hands on knowledge of CoreMedia, Monetate, SFRA or similar eCommerce platform and developing customer journeys with audience targeting
  • Hands-on experience in digital analytics tool such as Adobe Analytics, Contentsquare to set up tracking and reporting
  • Solid understanding of common web technologies html, css and javascript to support building the customer journeys
  • Deep understand of analytics and insights to ensure outcomes are measured successfully and test outcome confidence levels are obtained
  • Desirable but not a prerequisite Bachelors degree in a digital technology or marketing
  • Experience from a global organization, retail, or fashion industry is desired
  • Experience working with Bloomreach a nice to have, or similar CDP’s is desired


About you

Soft Skills are a must for this job, you’ll need to be at ease working with the team in the Centre of Excellence and taking responsibility for your work

You enjoy working cross functionally with skilled colleagues in a fast-paced environment.


Ability to coordinate and liaise between a wide variety of stakeholders internally across Pandora and externally towards agencies identify roadblocks and assist in clearing them.


Additional information:

This role is based in the Pandora Global Office in Copenhagen, Denmark.

Global Career Band 5


Did we get your attention

If you see yourself in the position and would like to become a part of the Pandora’s future, please do not hesitate to apply as soon as possible. We encourage you to attach a CV and Cover Letter into the application. We look forward to hearing from you!


We process applications on a continuous basis, which is why we encourage you to send your application as soon as possible. You can also read more about Pandora on our corporate site www.pandoragroup.com.


Icing on the cake

You will be working out of our beautiful Head Office in Copenhagen V, established in 2016 and designed to unite and inspire our teams. Besides our beautiful interior design we are also proud of our LEED Gold Certification for Energy and Environmental Design. This means that we use as few natural resources as possible and that we use them with respect. The result is a professional and dynamic space that is unique, comfortable and inspirational – and delivers a true Pandora experience to anyone who works here or comes to visit.


About Pandora
Pandora designs, manufactures and markets hand-finished jewellery made from high-quality materials at affordable prices. Pandora jewellery is sold in more than 100 countries through 7,400 points of sale, including more than 2,700 concept stores.

Headquartered in Copenhagen, Denmark, Pandora employs 28,000 people worldwide and crafts its jewellery at two LEED certified facilities in Thailand using mainly recycled silver and gold. The company plans to be carbon neutral by 2025 and has joined the Science Based Targets initiative to reduce emissions across its full value chain. Pandora is listed on the Nasdaq Copenhagen stock exchange and generated sales of DKK 19 billion (EUR 2.5 billion) in 2020.