Specialist, Brand Strategy

Are you an enthusiastic team player and passionate about brand building and marketing? Do you want to be part of a young and dynamic team of professionals working with Global Brand Strategy? Then keep on reading!

Help our Brand Strategy succeed

As a Brand Strategy Specialist at Pandora, you will collaborate closely with cross-functional teams to support developing and executing brand strategies and campaigns that drive global growth and success. Your role will be key in aligning stakeholders, fostering collaboration, and ensuring coherence to the overarching brand strategy. Success in this role will involve agile decision-making, effective communication, and adaptability to evolving business needs.

More specifically, your responsibilities will include:

Assisting in Developing Brand Campaigns

• Collaborating with cross-functional teams to develop brand marketing campaigns, initiatives, and amplifications supporting the brand strategy
• Assisting in defining objectives, timelines, and resource requirements for brand marketing campaigns and initiatives
• Assisting in the campaign development process from creative brief to launch, and monitoring campaign performance

Supporting in Developing and Executing the Brand Strategy

• Collaborating with cross-functional teams including Global Business Unit, Consumer Insights (CI), Design, Brand & Communication (BRACO), Go-To-Market (GTM), and Assortment Planning (AP) to ensure successful strategy implementation
• Contributing to communicating the brand strategy effectively, support workshops, meetings, and presentations to drive buy-in and alignment to the brand strategy
• Collaborating with the Brand Strategy Manager and key stakeholders to evaluate potential strategic opportunities and risks and in offering strategic guidance and insights to key stakeholders in decision-making processes

Conducting Brand Market Analysis and Competitive Research

• Collaborate with Consumer Insights (CI) and the Marketing team to analyze market trends, opportunities, and the competitive landscape relevant to the brand strategy
• Utilize market and competitive intelligence to refine and inform brand strategy

Performance Monitoring and Reporting

• Assisting in establishing KPIs and reporting mechanisms to track the progress and impact of brand strategy and campaigns
• Analyzing performance data, identify areas for improvement, and provide recommendations
• Supporting in regularly communicating updates on strategy implementation and achievements

In order to succeed

You are a strong communicator with excellent interpersonal skills and ability to collaborate effectively in cross-functional contexts. You have a curious mindset and a can-do attitude, and you thrive in fast-paced and dynamic environments. Additionally, we hope that you have and can demonstrate:

• 2-3 years of relevant work experience, with a background in branding, advertising, marketing, or similar
• Experience in campaign development; focus on brand building would be a plus
• Bachelor’s degree in marketing, branding, business, or similar; Master’s degree would be an advantage
• Ability to contribute to agile decision-making and navigate through change and ambiguity effectively
• Fluency in English, both verbal and written

Did we get your attention?

We hope you got all your questions answered and feel confident applying for this position, however if you have more questions, please contact:

Kelly Kavarnou

Global Recruiter

kekav@pandora.net

If you see yourself in the role and would like to become a part of Pandora’s future, please do not hesitate to apply. Please make sure to submit your application in English in order to be considered, as we are an international team. We look forward to hearing from you!

We process applications on a continuous basis, which is why we encourage you to send your application as soon as possible. You can also read more about Pandora on our corporate site: www.pandoragroup.com

Icing on the cake

You will be working out of our beautiful Head Office in Copenhagen V, established in 2016 and designed to unite and inspire our teams. Besides our beautiful interior design we are also proud of our LEED Gold Certification for Energy and Environmental Design. This means that we use as few natural resources as possible and that we use them with respect. The result is a professional and dynamic space that is unique, comfortable and inspirational – and delivers a true Pandora experience to anyone who works here or comes to visit.

About Pandora

Pandora is the world's largest jewellery brand, specialising in the design, crafting and marketing of accessible luxury jewellery made from high-quality materials. Each piece is created to inspire self-expression, allowing people to share their stories and passions through meaningful jewellery. Pandora jewellery is sold in more than 100 countries through 6,800 points of sale, including more than 2,700 concept stores.

Headquartered in Copenhagen, Denmark, Pandora employs 37,000 people worldwide and crafts its jewellery using only recycled silver and gold. Pandora is committed to leadership in sustainability and has set out to halve greenhouse gas emissions across its value chain by 2030. Pandora is listed on the Nasdaq Copenhagen stock exchange and generated revenue of DKK 31.7 billion (EUR 4.2 billion) in 2024.

Recognised by the Financial Times as one of Europe’s Best Workplaces and ranked #1 among Danish companies, Pandora is committed to building an inclusive and diverse workplace. We believe that reflecting the diversity ofsociety in how we engage with our customers is essential to fulfilling our purpose: to give a voice to people’s loves. We are dedicated to nurturing a culture where everyone feels respected, valued, and empowered to thrive.