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Senior Specialist, Product Management

City:  Copenhagen V
Country/Region:  DK
Application Deadline:  N/A

Are you passionate about customer data and the technology that turns it into personalized, high-impact mobile marketing? Do you enjoy optimizing CRM platforms to drive revenue and customer engagement? Do you thrive when translating data into action and helping teams unlock the full potential of their marketing channels? If so, we might have the perfect opportunity for you! 

 

About the team
Pandora's Customer Activation team is looking for a Product Manager to help us maximize the effectiveness of our mobile marketing channels—email, push, SMS, and beyond. You'll work at the intersection of customer data, personalization, and marketing technology to drive revenue and engagement across our customer base. 

As our new Product Manager, you'll own the product strategy and delivery for our CRM tech stack, with a primary focus on Bloomreach as our email marketing platform. You'll work closely with marketing, data, and engineering teams to ensure we're ingesting the right data, building the right customer segments, and delivering personalized experiences that convert our customers. 

This role is critical to helping us turn customer insights into action, ensuring our marketing channels are not just operational but optimized for performance. You'll balance strategic roadmap planning with hands-on execution, vendor management, and continuous improvement. 

 

Your role as Product Manager – Customer Activation 

  • Own the product roadmap and backlog for our CRM platforms, primarily Bloomreach, ensuring alignment with business goals and marketing needs 

  • Drive personalization and segmentation strategies by working with data teams to identify, ingest, and activate customer data effectively 

  • Partner with CRM and marketing teams to translate campaign requirements into scalable product features and technical implementations 

  • Manage vendor relationships, including roadmap alignment, issue escalation, and feature adoption 

  • Lead cross-functional delivery of new capabilities—from customer journey orchestration to A/B testing frameworks and advanced automation 

  • Monitor channel performance and platform health, identifying optimization opportunities and driving continuous improvement 

  • Stay ahead of trends in CRM technology, marketing automation, and customer data platforms, bringing forward strategic recommendations 

 

What you need to succeed 

  • 5+ years of experience in product management, marketing technology, or CRM—ideally within customer engagement or personalization platforms 

  • Experience with Bloomreach or similar email/mobile marketing platforms  

  • Strong understanding of customer data pipelines, segmentation, and personalization strategies 

  • Proven ability to manage vendor relationships and drive roadmap alignment with business goals 

  • Experience writing clear product requirements and managing backlogs in tools like JIRA 

  • Analytical mindset with a focus on measuring impact and optimizing for revenue and engagement 

  • Excellent stakeholder management skills—you can navigate between technical and business teams with ease 

  • Familiarity with data privacy regulations (GDPR, consent management) is a plus 

 

Additional information 

Global Career Band: 5A

 

Did we get your attention?     
If you see yourself in the position and would like to become a part of Pandora’s future, please do not hesitate to apply by attaching your CV and portfolio. We look forward to hearing from you!     

 

We process applications on a continuous basis, which is why we encourage you to send your application as soon as possible.     

 

You can also read more about Pandora on our corporate site www.pandoragroup.com.     

 

Icing on the cake     
You will be working out of our beautiful Head Office in Copenhagen V, established in 2016 and designed to unite and inspire our teams. Besides our beautiful interior design we are also proud of our LEED Gold Certification for Energy and Environmental Design. This means that we use as few natural resources as possible and that we use them with respect. The result is a professional and dynamic space that is unique, comfortable and inspirational – and delivers a true Pandora experience to anyone who works here or comes to visit.     

   

About Pandora     
Pandora is the world's largest jewellery brand, specialising in the design, crafting and marketing of accessible luxury jewellery made from high-quality materials. Each piece is created to inspire self-expression, allowing people to share their stories and passions through meaningful jewellery. Pandora jewellery is sold in more than 100 countries through 6,800 points of sale, including more than 2,700 concept stores.     

Headquartered in Copenhagen, Denmark, Pandora employs 37,000 people worldwide and crafts its jewellery using only recycled silver and gold. Pandora is committed to leadership in sustainability and has set out to halve greenhouse gas emissions across its value chain by 2030. Pandora is listed on the Nasdaq Copenhagen stock exchange and generated revenue of DKK 31.7 billion (EUR 4.2 billion) in 2024.

 

At Pandora, we believe that creating an inclusive and diverse workplace and reflecting societal diversity in our customer engagement is essential to delivering on our company purpose: to give a voice to people’s loves. We dedicate ourselves to fostering, cultivating and preserving a culture of inclusion and diversity where everyone feels respected and valued.

 

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