Senior Manager, Brand - Interim

Would you like the opportunity to deliver best-in-class global campaigns that bring Pandora’s brand strategy to life across creative, channels, and markets? The Senior Brand Manager role could be the perfect match!

This position translates brand and marketing guidance into integrated campaign briefs, manages creative development, and drives executional excellence across Pandora’s Tier 1–5 global campaign portfolio. The Senior Brand Manager ensures campaigns are insight-driven, consistent, and scalable, supporting brand equity growth and commercial impact across more than 100 markets.

Key Responsibilities:

Campaign Briefing & Development:

• Translate quarterly marketing guidance into integrated global campaign briefs (creative + channel).
• Define campaign KPIs and embed learnings from performance into future planning.
• Support the Senior Director in developing creative concepts from consumer insight through to execution.
• Partner with Brand Planning, Creative Studio, Channels, and Clusters to align briefs and campaign scope.

Creative & Channel Execution:

• Manage creative development in line with campaign briefs, ensuring brand consistency and consumer resonance.
• Support the SVP and Senior Director with reviewing creative selects, styling, and assets at working forums.
• Ensure channel and asset plans (developed with Channels) align to campaign objectives.
• Deliver campaign toolkits (e.g. master asset lists, localisation guidelines, channel playbooks) to enable adoption across markets.

Campaign Delivery & Governance:

• Manage timelines, approvals, and production partners to deliver campaigns on time and on budget.
• Review and approve cluster requests for campaign deviations in alignment with the Senior Director.
• Coordinate qualitative and quantitative testing (with consumer insights and marketing effectiveness) and embed insights into creative optimization.
• Support campaign evaluation, reporting, and sharing of performance learnings.

Collaboration & Stakeholder Management:

• Work closely with Brand Planning to ensure briefs reflect annual marketing guidance.
• Partner cross-functionally with PR, Retail, CRM, E-com, Media, and Clusters to ensure 360° activation.
• Manage agency partners in strategic development of creative assets.

People & Team:

• Line manage 1x Manager and 1x specialist, coaching them in campaign delivery.
• Contribute to a high-performance team culture balancing clarity, creativity, and care.
• Support building a high performance team culture by driving increases in the ENPS score.

Success Measures:

• High-quality, insight-driven campaign briefs delivered on time.
• Global campaign adoption and consistent execution across 100+ markets.
• Campaigns delivered on time, within budget, and against defined KPIs.
• Positive feedback from clusters, cross-functional teams, and agency partners.
• Development, engagement, and retention of direct reports.

Job Requirements:

• 8–10 years’ experience in brand marketing, campaign management, or integrated communications in fashion, lifestyle, or consumer brands.
• Proven track record in briefing, developing, and delivering global campaigns across multiple channels and markets.
• Strong skills in creative development, stakeholder management, and cross-functional collaboration.
• Experience managing agencies and production partners.
• Confident communicator with strong project management skills.
• People management experience, desirable.

Further Details:

This position is an interim contract until 31 July 2026.

Did we get your attention? 
If you see yourself in the position and would like to become a part of Pandora’s future, please do not hesitate to apply. We look forward to hearing from you! We process applications on a continuous basis, which is why we encourage you to send your application as soon as possible. You can also read more about Pandora on our corporate site www.pandoragroup.com. 

Icing on the cake: 
You will be working out of our beautiful Head Office in Copenhagen V, established in 2016 and designed to unite and inspire our teams. Besides our beautiful interior design we are also proud of our LEED Gold Certification for Energy and Environmental Design. This means that we use as few natural resources as possible and that we use them with respect. The result is a professional and dynamic space that is unique, comfortable and inspirational – and delivers a true Pandora experience to anyone who works here or comes to visit. 

About Pandora:

Pandora is the world's largest jewellery brand, specialising in the design, crafting and marketing of accessible luxury jewellery made from high-quality materials. Each piece is created to inspire self-expression, allowing people to share their stories and passions through meaningful jewellery. Pandora jewellery is sold in more than 100 countries through 6,800 points of sale, including more than 2,700 concept stores.  

Headquartered in Copenhagen, Denmark, Pandora employs 37,000 people worldwide and crafts its jewellery using only recycled silver and gold. Pandora is committed to leadership in sustainability and has set out to halve greenhouse gas emissions across its value chain by 2030. Pandora is listed on the Nasdaq Copenhagen stock exchange and generated revenue of DKK 31.7 billion (EUR 4.2 billion) in 2024.  

At Pandora, we believe that creating an inclusive and diverse workplace and reflecting societal diversity in our customer engagement is essential to delivering on our company purpose: to give a voice to people’s loves. We dedicate ourselves to fostering, cultivating and preserving a culture of inclusion and diversity where everyone feels respected and valued.