Senior Director, Brand, Campaigns and Activations

Senior Director, Brand Campaigns & Activations

Location: Copenhagen, Denmark

At Pandora, we believe in the power of storytelling, creativity, and connection. Our mission is to inspire self-expression through meaningful jewellery—and we’re looking for a Senior Director, Brand Campaigns and Activations to help us bring that vision to life on a global scale.

As Senior Director, Brand Campaigns and Activations, you will be the architect of Pandora’s global brand presence, translating strategy into world-class campaigns that resonate across cultures and channels. Reporting to the SVP Brand Experience & Channels, this is a high-impact leadership role that shapes how our brand shows up consistently worldwide—while empowering local teams to adapt and thrive.

What you’ll do

• Lead the development of global brand campaigns that deliver impact across paid, owned, and earned channels.
• Create compelling creative briefs for our Brand Creative Studio and external creative agency.
• Develop consolidated campaign plans, guidelines, and asset toolkits for cluster marketing teams showing how it can be activated across markets.
• Oversee local campaign adaptation to maintain global consistency and cultural relevance.
• Work closely with our lead creative agency and internal creative studio and drive innovation in brand storytelling.

What you’ll bring

• Extensive experience in global brand management and campaign development within retail, fashion, or FMCG.
• A love for brand building and experience bringing an emotive brand to life.
• Proven ability to lead cross-functional teams and complex projects in a matrixed organisation.
• Deep understanding of modern marketing channels and full-funnel activation.
• Strong strategic thinking, creative vision, and commercial acumen.
• Expertise in stakeholder management and influencing at senior levels.
• Experience managing large-scale budgets and external agency partnerships.
• A collaborative and enterprise mindset

Why this role matters

Pandora is the world’s largest jewellery brand, with over 600 million customers visiting our stores each year and a presence in 100+ markets. We’ve grown revenue by 66% since 2020, employ 37,000 people globally, and are recognised among the World’s Most Sustainable Companies and Most Innovative Companies in Retail.

This role is pivotal in shaping Pandora’s global brand voice and driving campaigns that build equity, engagement, and growth. If you’re passionate about creating culturally relevant, globally resonant campaigns that inspire millions, this is your opportunity to lead that transformation.

Icing on the Cake

You’ll work from our beautiful Copenhagen HQ, a LEED Gold-certified space designed to unite and inspire teams. Pandora is committed to sustainability, diversity, and innovation—from crafting jewellery with 100% recycled silver and gold to achieving net zero by 2040. We believe in fostering an inclusive culture where everyone feels respected and valued.

About Pandora

Pandora is the world’s largest jewellery brand, specialising in accessible luxury jewellery made from high-quality materials. Our pieces are designed to inspire self-expression and allow people to share their stories. Pandora jewellery is sold in more than 100 countries through 6,800 points of sale, including 2,700 concept stores. Headquartered in Copenhagen, Pandora generated DKK 31.7 billion (€4.2 billion) in revenue in 2024 and is listed on the Nasdaq Copenhagen stock exchange.

Ready to make an impact?

If you think you have what it takes—even if you don’t meet every single requirement—we’d love to hear from you.