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Retail Marketing Manager

City:  Copenhagen V
Country/Region:  DK

Would you like to be responsible for managing Pandora´s commercial retail marketing efforts in order to increase traffic and sales in-store? Are you looking for an opportunity to ensure a high commercial level and brand experience based on Pandora´s marketing strategy and business objectives? And do you see yourself in an environment where the key to success is to dream, dare, care and deliver? 


Your role:

In this role, you will be responsible for developing and managing Pandora’s commercial retail marketing efforts and will secure on brand and relevant communication that can bridge online and offline campaign activities to create a more seamless shopping experience for our customers across various touchpoints. You will also cooperate closely with clusters and internal departments in Pandora to secure an ongoing evaluation and optimization of our various retail communication initiatives.


Key responsibilities:

In collaboration with the Global Retail Marketing team and with two direct reports, the Retail Marketing Manager will ensure a high commercial level and brand experience aligned with Pandora’s overall marketing strategy and business objectives. The key areas of responsibility will be:

  • To oversee the development and delivery of POSM packages for local production to support all campaigns.
  • To develop commercial relevant Retail Activation Toolboxes across campaigns.
  • To develop communication guidelines to support clusters in the planning and execution of local promotional/tactical trade activities.



We are looking for an experienced individual in the field of retail communications and POSM assets with experience in leading small teams and in-depth project management capabilities. We hope you have and can demonstrate the following:

  • 8+ years’ experience in similar roles, working with global brands and with strategic communication guidelines and graphic layout recommendations.
  • A master’s degree within Marketing and Communication.
  • Excellent written and communication skills in English.


Something about you:

You might be the person we are looking for if you are a passionate consumer-centric marketeer with a heart for retail and strong communication skills. You have the ability to collaborate cross-functionally in a dynamic and high paced work environment, love structure and have a sharp eye for detail.



Additional information:

The role sits within the Marketing Team at Pandora Global Office in Copenhagen, Denmark

Global Career Band 4


Did we get your attention?

We hope you got all your questions answered and feel confident applying for this position, however if you have more questions regarding the position, please contact:


Silvia Corani
Global Talent Acquisition Manager
+39 335 1269559


If you see yourself in the position and would like to become a part of Pandora’s future, please do not hesitate to apply. We look forward to hearing from you! We process applications on a continuous basis, which is why we encourage you to send your application as soon as possible. You can also read more about Pandora on our corporate site www.pandoragroup.com.


Icing on the cake

You will be working out of our beautiful Head Office in Copenhagen V, established in 2016 and designed to unite and inspire our teams. Besides our beautiful interior design, we are also proud of our LEED Gold Certification for Energy and Environmental Design. This means that we use as few natural resources as possible and that we use them with respect. The result is a professional and dynamic space that is unique, comfortable and inspirational – and delivers a true Pandora experience to anyone who works here or comes to visit.


ABOUT Pandora
Pandora designs, manufactures and markets hand-finished and contemporary jewellery made from high-quality materials at affordable prices. Pandora jewellery is sold in more than 90 countries on six continents through approximately 9,500 points of sale, including more than 1,600 concept stores.
Founded in 1982 and headquartered in Copenhagen, Denmark, Pandora employs more than 15,000 people worldwide of whom approximately 10,400 are located in Gemopolis, Thailand, where the company manufactures its jewellery. Pandora is publicly listed on the NASDAQ Copenhagen stock exchange in Denmark. In 2014, Pandora’s total revenue was DKK 11.9 billion (approximately EUR 1.6 billion).