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Paid Specialist

City:  Copenhagen V
Country/Region:  DK
Application Deadline:  05/06/2022

Pandora Paid Media Specialist - Digital Project Manager

Centre of Excellence

Are you passionate about paid media and wanting to be part of creating exciting omnichannel customer experiences in one of the largest global jewellery companies?  If so this is the role you’re looking for.  


You will report to the Personalisation Director in the newly established Centre of Excellence working with the Personalisation Lead and alongside Email and Web specialist counterparts to create omnichannel user cases that will eventually grow into the global teams.


You will work in the Personalisation CoE and gain best practice from the Paid Media and Marketing team.  The Centre of Excellence aims to develop an omnichannel best in class experience including paid, email, online and in store.


The Role

As a paid media specialist you will have the end-to-end responsibility for the paid media personalization process and building the flows in conjunction with the user roadmap for personalization. This will include that you:

  • Test, scale & maintain personalised experiences on paid media channels for known customers, in collaboration with web and email teams (incl. project management, day to day planning)

  • Continuously improve the relevance and customer-centricity of paid media activities on all levels of the marketing funnel (incl. project management, day to day planning)

  • Manage End-to-end planning, development and supporting execution of global personalization in paid

  • Drive a best practice experimentation approach

  • Oversee KPI definition and measurement of personalisation activities on paid media

  • Align personalisation strategies with global and local marketing teams

  • Responsible for campaign development and content production across paid media platforms

  • Collaborate closely with local and global paid media teams, web team, email team, customer audience team, Dynamic Content Factory for content and other channels required for an omichannel approach

  • Build strong working relationships with Markets and their agencies


Personal competencies

The use case creation requires great collaboration skills as it involves alignment with a wider cross-functional group. It also requires a fair amount of technical ability to understand and navigate the marketing tools used for digital media activation.

  • Solid understanding of paid digital media eco-systems including  programmatic display and video buying platforms

  • Deep understanding of analytics and insights to ensure outcomes are measured successfully and test outcome confidence levels are obtained

  • Ability to work in an agile and fast paced, multiple project environment

  • Team player able to gain trust and respect from peers being considered  subject-matter expert and go-to person on audiences and segmentation

  • Deep interest for understanding customer behaviour and associated data points turning these into targetable audience groups



  • 3-5 years experience  in Marketing or Commercial digital projects from an advertising agency, media agency, media vendor or an internal in-house agency/marketing department, or equivalent

  • Experience with marketing content production and delivery within different tasks and timescales

  • Experience working with a global company across local and global stakeholders preferred but not essential

  • Hands-on experience in digital media platforms like Meta, Smartly, Display and Video 360, Campaign Manager 360 is preferred.

  • Ability to work cross functionally with skilled colleagues in a fast-paced environment. This will include teams within Digital and tech, Global marketing and local marketing as well as creative production teams.

  • Superb planning and project management skills

  • English fluency and experience from an international environment

  • Proficient in Microsoft Excel, Power Point


About you:

Soft Skills are a must for this job, you’ll need to be at ease working with the team in the Centre of Excellence and take responsibility for your work

You enjoy working cross functionally with skilled colleagues in a fast-paced environment. Such as Digital and tech, Global marketing and local marketing

Ability to coordinate and liaise between a wide variety of stakeholders internally across Pandora and externally towards agencies.  It comes naturally to you to  identify roadblocks and assist in clearing them.


Additional Information

The role sits within the Pandora Global Marketing Office in Copenhagen, Denmark

Global Career Band 5


Did we get your attention

If you see yourself in the position and would like to become a part of the Pandora’s future, please do not hesitate to apply as soon as possible. We encourage you to attach a CV and Cover Letter into the application. We look forward to hearing from you!


We process applications on a continuous basis, which is why we encourage you to send your application as soon as possible. You can also read more about Pandora on our corporate site www.pandoragroup.com.


Icing on the cake

You will be working out of our beautiful Head Office in Copenhagen V, established in 2016 and designed to unite and inspire our teams. Besides our beautiful interior design we are also proud of our LEED Gold Certification for Energy and Environmental Design. This means that we use as few natural resources as possible and that we use them with respect. The result is a professional and dynamic space that is unique, comfortable and inspirational – and delivers a true Pandora experience to anyone who works here or comes to visit.


About Pandora
Pandora designs, manufactures and markets hand-finished jewellery made from high-quality materials at affordable prices. Pandora jewellery is sold in more than 100 countries through 7,400 points of sale, including more than 2,700 concept stores.

Headquartered in Copenhagen, Denmark, Pandora employs 28,000 people worldwide and crafts its jewellery at two LEED certified facilities in Thailand using mainly recycled silver and gold. The company plans to be carbon neutral by 2025 and has joined the Science Based Targets initiative to reduce emissions across its full value chain. Pandora is listed on the Nasdaq Copenhagen stock exchange and generated sales of DKK 19 billion (EUR 2.5 billion) in 2020.