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Organic Search Lead

City:  Copenhagen V
Country/Region:  DK
Application Deadline:  1st November 2022

Would you like to be key in driving the transformation journey, strategic direction and effective execution for Organic Search execution at Pandora? Are you looking for an opportunity to play an integral part in driving the development of search as a marketing discipline in driving sales and brand performance? And do you see yourself in an environment where the key to success is to dream, dare, care and deliver? Then look no further!


What we offer you:  

As a SEO Lead, you will take ownership of our Global effort on SEO, overseeing that strategy and best practices are executed in the best way possible by our global search partner and local markets. You will have close collaboration with our local and global teams across the Pandora organization and be responsible for high-impact decisions.


Together with our global agency partner, you will focus on improving our performance in organic search across our markets creating transparency and nursing the ability to optimize activities in real time. You will also be establishing ways of working and facilitating best practice sharing between markets.


Key responsibilities:
Reporting to the Manager for Paid and Organic search and in collaboration with the rest of the global paid media team and the overall marketing team, the Organic Search Lead will ensure that the organic search approach is aligned with Pandora’s strategy and overall planning in order to secure consistency globally and across markets. The key areas of responsibility will be:


  • Develop and implement our global organic search strategy together with global stakeholders and global agency partner.
  • Be the main point of contact for our global search agency partner.
  • Design, monitor and support on experiment designs to enable our test-learn-scale approach across markets.
  • Develop a SEO Powerhouse to continuously deliver maximum impact to Pandora, in close collaboration with other organic and paid marketing channels.
  • Rollout and maintain best practises across all markets in close collaboration with global agency partner.
  • Manage and govern the usage of search data across use cases.


What is needed to succeed:  

We are looking for a proactive team player with the ability to collaborate cross-functionally and inspire internal and external stakeholders around the strategic importance of search as a marketing discipline. You have a marketing background and experience from global environments within the fashion, beauty, retail or design industries. Experience from HQ-based roles is an advantage. Furthermore, we hope you have and can demonstrate the following:


  • +3 years of experience working with SEO in either an in-house function or from an agency
  • Excellent negotiation and project management skills
  • Experience working with a global client across local and global stakeholders
  • Experience in interpreting eCom performance requirements
  • Solid understanding of measurement methodologies including digital attribution
  • Super user of PowerPoint, Keynote and other presentation formats
  • Excellent written and communication skills in English, other languages are a bonus
  • Natural proactiveness and curiosity to advertising, marketing, and media tech platforms


Additional information:

This role is based in the Pandora Global Office in Copenhagen, Denmark.


Did we get your attention?

If you see yourself in the position and would like to become a part of the Pandora’s future, please do not hesitate to apply as soon as possible. We encourage you to attach a CV and Cover Letter into the application. We look forward to hearing from you!


We process applications on a continuous basis, which is why we encourage you to send your application as soon as possible. You can also read more about Pandora on our corporate site


Icing on the cake

You will be working out of our beautiful Head Office in Copenhagen V, established in 2016 and designed to unite and inspire our teams. Besides our beautiful interior design, we are also proud of our LEED Gold Certification for Energy and Environmental Design. This means that we use as few natural resources as possible and that we use them with respect. The result is a professional and dynamic space that is unique, comfortable and inspirational – and delivers a true Pandora experience to anyone who works here or comes to visit.



About Pandora
Pandora designs, manufactures and markets hand-finished jewellery made from high-quality materials at affordable prices. Pandora jewellery is sold in more than 100 countries through 6,800 points of sale, including more than 2,700 concept stores. 


Headquartered in Copenhagen, Denmark, Pandora employs 27,000 people worldwide and crafts its jewellery at two LEED certified facilities in Thailand using mainly recycled silver and gold. The company plans to be carbon neutral by 2025 and has joined the Science Based Targets initiative to reduce emissions across its full value chain. Pandora is listed on the Nasdaq Copenhagen stock exchange and generated a revenue of DKK 23.4 billion in 2021.   


At Pandora, we believe that creating an inclusive and diverse workplace and reflecting societal diversity in our customer engagement is essential to delivering on our company purpose: to give a voice to people’s loves. We dedicate ourselves to fostering, cultivating and preserving a culture of inclusion and diversity where everyone feels respected and valued.