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Media Planning Specialist

City:  Copenhagen V
Country/Region:  DK
Application Deadline:  15 October 2022

The Global Media department is looking for a media planning specialist to help us improve our overall media planning, allocation and efficiency within media performance. You will work across regions, markets and agencies to optimize media spend, mix and timing.  Does this sound interesting? Then you could be our new media planning specialist.


Job Description:

As media planning specialist you will be part of a three person comms and media planning team ensuring alignment between the general media strategy and the campaign planning. Your role will be having daily dialogue with markets across the world running conversation on market’s media strategy and best practice ensuring optimal performance. Furthermore, another large part of the role, is ensuring global alignment and transparency, meaning interacting with other parts of the global organization.


Together with the team, our analytic partners, agencies, media partners and markets you will focus on improving our performance in media looking at the consumer journey in an omnichannel view. Creating guidelines for the optimal channel mix to support both brand and sales metrics.


Areas of responsibilities


Media Planning

  • You strongly contribute in elevating our media strategy to the next level and ensure alignment on the global media strategy involving the evaluation market media plans
  • You ensure that optimization opportunities, best practices and learnings are shared and communicated across the organization.
  • Create best practice planning guidelines and budget allocation
  • You closely collaborate with internal channel owners on analytical and data-driven challenges and work alongside media agencies to ensure strong synergies between the different channels
  • You oversee media planning in our markets and support together with our agency partners on best practice both on a global and local level.
  • Scenario planning – build business cases for investment for our management board


Analyzing media performance

  • You successfully run cross-channel media analysis with external measurement partners and hold a close relationship with them to evaluate our current media setup
  • Liaising with markets and agencies to optimize performance
    • Applying the marketing mix model learnings
  • Together with markets run tests to calibrate the right go to market approach.


What is needed to succeed

  • 3+ years of media agency planning function including digital media
  • Digital mentality
  • Experience in media performance
  • Experience with econometric modelling & MTA
  • Preferable experience from a media agency or analytic consultancy
  • It’s a prerequisite that you have at least a Bachelor Degree.
  • You speak and write English fluently and you have worked in an international environment


You might be the person we are looking for if you:

  • Are collaborative by nature, but with a goal oriented mindset
  • Love to work with numbers and transforming data into tangible actions
  • Have a strong personal interest in media with an action-oriented mindset and analytical problem solving skills.
  • Take ownership of projects and are able to take them from A-Z
  • Have the ability to be organized and solution-oriented with high attention to detail
  • Are able to partner with internal and external teams and be flexible to team dynamics and cultures


Additional information:

This role is based in the PANDORA Global Office in Copenhagen, Denmark.

Candidates should be willing to travel approximately 20 days a year.

Start date: as soon as possible.


Your new team:

Pandora is a company with a big heart that takes great pride in treating our people well.

You will be part of an exciting business area and work in an international hub of can-do spirited, passionate and performance-driven people. The Media team will be a part of Global Marketing, and although we are very busy, we also appreciate and maintain an informal and humorous tone.


Icing on the cake

You will be working out of our beautiful Head Office in Copenhagen V, established in 2016 and designed to unite and inspire our teams. Beside from our beautiful interior design we are also proud of our LEED Gold Certification for Energy and Environmental Design. This means that we use as few natural resources as possible and that we use them with respect. The result is a professional and dynamic space that is unique, comfortable and inspirational – and delivers a true Pandora experience to anyone who works here or comes to visit.


About Pandora

Pandora designs, manufactures and markets hand-finished jewellery made from high-quality materials at affordable prices. Pandora jewellery is sold in more than 100 countries through 6,800 points of sale, including more than 2,700 concept stores. 


Headquartered in Copenhagen, Denmark, Pandora employs 27,000 people worldwide and crafts its jewellery at two LEED certified facilities in Thailand using mainly recycled silver and gold. The company plans to be carbon neutral by 2025 and has joined the Science Based Targets initiative to reduce emissions across its full value chain. Pandora is listed on the Nasdaq Copenhagen stock exchange and generated a revenue of DKK 23.4 billion in 2021. 


At Pandora, we believe that creating an inclusive and diverse workplace and reflecting societal diversity in our customer engagement is essential to delivering on our company purpose: to give a voice to people’s loves. We dedicate ourselves to fostering, cultivating and preserving a culture of inclusion and diversity where everyone feels respected and valued.