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Marketing Analyst

City:  Copenhagen V
Country/Region:  DK
Application Deadline:  05/06/2022

Marketing Analyst

Are you a Marketing Data Analyst who relishes the opportunity of being part of a new omnichannel marketing team within a one of the largest global jewellery retail companies. This is an exciting opportunity to join a team that is testing omnichannel journeys within marketing touching email, paid, web and stores.

 

We are looking for a Marketing Analyst, with previous experience, to work alongside a strong marketing team who can help to capture, analyse and interpret data in order to ensure that the wider marketing strategy and campaign activity is data driven.

 

You will work for the Personalisation Lead in the newly established Centre of Excellence which aims to develop an ominichannel best in class experience including paid, email, online and in store.

 

The Role

Main purpose of the role is to;

  • Gather insights and report on performance related to testing of personalization use cases
  • Ensure right information basis is available to stakeholders to continuously prioritize use cases for scaling 
  • Track and monitor personalization OKRs and use cases providing consistent and accurate reports on overall performance including realized sales uplift and costs
  • Set up measurement and reporting framework for testing of personalization use cases together with relevant stakeholders in Marketing and D&T
  • Work with Data & Analytics team in Digital & Technology to set up relevant measurement and reporting tools (e.g. dashboards) ensuring they are readily available to stakeholders
  • Collect, interpret, and analyse customer data along entire E2E personalization process for use case testing
  • Feedback actionable insights on use case tests to clusters, enabling them to prioritize use cases for scaling
  • Support Personalization Lead and Delivery Manager in reporting on OKRs and budget to senior leadership in marketing and Global Finance

 

Personal competetencies

  • Analytical and quantitative mindset with ability to distil complex information into easy-to-understand measurement and reporting
  • Ability to work in agile and fast paced, multiple project environment
  • Team player able to gain trust and respect from peers being considered a subject-matter expert and go-to person on measurement and reporting
  • Solid communication and stakeholder skills with ability to collaborate cross-functionally with HO units from Marketing and Digital & Technology as well as cluster representatives
  • Passion for data-driven marketing and analytics with desire to understand customer behaviour and latest trends

 

Requirements

  • 3+ years experience working with data-driven marketing and/or analytics from relevant industries and/or agencies
  • Strong knowledge of measurement and reporting techniques in marketing along E2E personalization process and ability to generate dashboards, measure A/B tests and explore opportunities for growth
  • Proficiency in relevant analytics tools and coding languages considered a plus including PowerBI, Tableau, and Python
  • Batchelors Economics Business Administration/ Marketing / Analytics. Masters a plus

 

Experience

  • Digital Marketing Analyst at Marketing Agency
  • Search Engine Optimization Analyst Intern at Agency

 

Education

  • Master in Economics
  • Bachelor in Economics

 

 

About you:

Soft Skills are a must for this job, you’ll need to be at ease working with the team in the Centre of Excellence and taking responsibility for your work

You enjoy working cross functionally with skilled colleagues in a fast-paced environment.

Ability to coordinate and liaise between a wide variety of stakeholders internally across Pandora and externally towards agencies identify roadblocks and assist in clearing them.

Excellent presentation skills

 

Did we get your attention

If you see yourself in the position and would like to become a part of the Pandora’s future, please do not hesitate to apply as soon as possible. We encourage you to attach a CV and Cover Letter into the application. We look forward to hearing from you!

 

We process applications on a continuous basis, which is why we encourage you to send your application as soon as possible. You can also read more about Pandora on our corporate site www.pandoragroup.com.

 

Icing on the cake

You will be working out of our beautiful Head Office in Copenhagen V, established in 2016 and designed to unite and inspire our teams. Besides our beautiful interior design we are also proud of our LEED Gold Certification for Energy and Environmental Design. This means that we use as few natural resources as possible and that we use them with respect. The result is a professional and dynamic space that is unique, comfortable and inspirational – and delivers a true Pandora experience to anyone who works here or comes to visit.

 

About Pandora
Pandora designs, manufactures and markets hand-finished jewellery made from high-quality materials at affordable prices. Pandora jewellery is sold in more than 100 countries through 7,400 points of sale, including more than 2,700 concept stores.

Headquartered in Copenhagen, Denmark, Pandora employs 28,000 people worldwide and crafts its jewellery at two LEED certified facilities in Thailand using mainly recycled silver and gold. The company plans to be carbon neutral by 2025 and has joined the Science Based Targets initiative to reduce emissions across its full value chain. Pandora is listed on the Nasdaq Copenhagen stock exchange and generated sales of DKK 19 billion (EUR 2.5 billion) in 2020.