Manager, MarTech Strategy

We’re seeking a MarTech Strategy Manager to shape the future of Pandora’s global marketing technology landscape. In this newly created role, you’ll turn strategy into clear, actionable MarTech roadmaps that empower marketing teams worldwide with innovative, scalable solutions.  

As part of the Cross-Channel Engagement Team in Global Marketing, you will be the strategic link between Marketing, IT, Data, and local markets—ensuring that business needs are well understood, clearly defined, and translated into the right technology priorities. This role blends strategic thinking, cross-functional collaboration, and change management, all with a strong focus on innovation and preparing Pandora for the marketing capabilities of the future. 

What You’ll Do 

• Define MarTech Strategy & Roadmap: Translate marketing strategy into technology requirements and co-lead solution design with IT. 

• Drive Cross-Functional Collaboration: Bridge business and technical teams; present roadmaps and consult leadership on priorities. 

• Steward Governance & Delivery: Maintain the MarTech stack blueprint from a Global Marketing perspective, document requirements, and partner with IT on delivery of new capabilities. 

• Champion Adoption: Lead change management, define best practices, and ensure consistent MarTech usage across markets. 

• Innovate for the Future: Monitor MarTech, AI, and automation trends; identify opportunities for real-time activation and lead pilots before rollout. 

Impact of the Role: 

• Preparing Pandora for the marketing capabilities of the future  

• Drive adoption of MarTech capabilities and improve Marketing ROI through streamlined processes and innovation. 

What We’re Looking For 

• 7+ years in Digital Marketing, Marketing Operations, or MarTech Management, ideally in a global or matrix organization. 

• Proven experience leading MarTech initiatives and translating marketing strategies into technical roadmaps. 

• Strong knowledge of MarTech platforms (CRM, CDP, CMS, DAM, MRM, Analytics) and integrations. 

• Excellent stakeholder management and communication skills—able to bridge marketing and technology perspectives. 

• Strategic thinker with a structured approach and focus on measurable outcomes. 

Nice to Have: 

• Project Management certifications (Agile, PRINCE2, PIM). 

• Experience with global marketing organizations and vendor evaluation. 

• Knowledge of MarTech system architectures 

Additional Information 

Location: Copenhagen HQ  

Reports to: Senior Manager, Cross-Channel Engagement & Personalization Strategy 

Did We Get Your Attention? 

We hope you got all your questions answered and feel confident applying for this position. If you see yourself in the role and would like to become a part of Pandora’s future, please do not hesitate to apply.  

We process applications on a continuous basis, which is why we encourage you to send your application as soon as possible.  You can read more about Pandora on our corporate site: www.pandoragroup.com 

About Pandora 

Pandora is the world's largest jewellery brand, specialising in the design, crafting, and marketing of accessible luxury jewellery made from high-quality materials. Each piece is created to inspire self-expression, allowing people to share their stories and passions through meaningful jewellery. Pandora jewellery is sold in more than 100 countries through 6,800 points of sale, including more than 2,700 concept stores.