Manager, Customer Lifecycle & Loyalty

Manager, Customer Lifecycle & Loyalty 

Do you want to help shape the future of CRM & Loyalty at one of the world’s most iconic jewellery brands? Are you a forward-thinking strategist with a passion for creating personalised, automated customer journeys that drive brand love and commercial impact? If so, this is your opportunity to make a meaningful difference at Pandora. 

The Role 

As Manager, Customer Lifecycle & Loyalty , you’ll lead the strategic development and execution of our global CRM communications as well as the continued development of our loyalty program. You will sit at the heart of our Global Marketing Organisation, reporting to the Director of CRM & Loyalty and working cross-functionally with key markets and teams across Pandora. 

This is a senior-level position with high visibility and a direct impact on both the customer experience and our bottom line. You will play a pivotal role in shaping and deploying Pandora’s global CRM and loyalty strategy, influencing not only team direction but also the broader company roadmap. 

You will be responsible for crafting seamless lifecycle journeys across email and mobile touchpoints, optimising the use of our email platform Bloomreach, and unlocking new opportunities in mobile automation. Your ability to lead, set direction and inspire high-performing teams will be essential, as you take full ownership of key programs that touch millions of customers globally. 

What you’ll own and lead: 

• Strategic leadership: Drive the vision for our global loyalty program and lifecycle marketing automation, setting the direction for global customer communications across loyalty and CRM.  

• Team management: Lead, mentor and develop a team of eight (5 internal, 3 external), setting a high-performance culture rooted in clarity, creativity and accountability. 

• High-impact delivery: Design and scale data-driven automated journeys that fuel engagement, loyalty and revenue growth. 

• Omni-channel excellence: Own the mobile and email automation roadmap, including enhancing transactional communications via Bloomreach. 

• Global program expansion: Lead the continued development of our global loyalty program and manage large-scale CRM initiatives including launches in new markets. 

• Cross-functional collaboration: Act as a key connector between Global Marketing, Digital, Tech and our regional teams, ensuring alignment and buy-in at every step. 

• Performance & platform ownership: Be the internal expert on lifecycle channel KPIs and Bloomreach capabilities, driving innovation and efficiency in every program. 

Who you are 

You’re a dynamic, strategic thinker with the experience and confidence to influence at all levels. You blend technical know-how with a strong sense of commercial storytelling and customer insight. Your ability to inspire teams and execute with excellence makes you a natural leader and trusted partner. 

You’ll bring: 

• At least 3 years in a similar senior CRM role, leading high-impact lifecycle strategies 

• Hands-on experience with marketing automation platforms like Bloomreach, Salesforce or Adobe Campaign 

• Proven success in leading CRM-driven revenue growth and customer retention 

• Strong people leadership skills – you lead with clarity, empathy and ambition 

• Deep understanding of segmentation, journey building and mobile/email channel strategy 

• Collaborative mindset, with the ability to navigate a global matrix organisation 

• A degree in marketing, digital or related field 

• Fluency in English 

Why Pandora? 

You’ll be joining a global brand on an exciting growth journey, with a clear ambition to be the world’s most loved jewellery brand. We offer a flexible hybrid working model, a culture of creativity and collaboration, and the opportunity to make a tangible impact on our customers and our business. 

Additional information 

Global Career Band 4 

Did we get your attention?  

We hope you got all your questions answered and feel confident applying for this position. 

If you see yourself in the position and would like to become a part of Pandora’s future, please do not hesitate to apply. We look forward to hearing from you! 

We process applications on a continuous basis, which is why we encourage you to send your application as soon as possible. You can also read more about Pandora on our corporate site www.pandoragroup.com.  

Icing on the cake  

You will be working out of our beautiful Head Office in Copenhagen V, established in 2016 and designed to unite and inspire our teams. Besides our beautiful interior design we are also proud of our LEED Gold Certification for Energy and Environmental Design. This means that we use as few natural resources as possible and that we use them with respect. The result is a professional and dynamic space that is unique, comfortable and inspirational – and delivers a true Pandora experience to anyone who works here or comes to visit. 

About Pandora  

Pandora is the world's largest jewellery brand. The company designs, manufactures and markets hand-finished jewellery made from high-quality materials at affordable prices. Pandora jewellery is sold in more than 100 countries through 6,500 points of sale, including more than 2,500 concept stores.     
Headquartered in Copenhagen, Denmark, Pandora employs 32,000 people worldwide and crafts its jewellery at two LEED certified facilities in Thailand, using mainly recycled silver and gold. The company plans to be carbon neutral by 2025 and has joined the Science Based Targets initiative to reduce emissions across its full value chain. Pandora is listed on the Nasdaq Copenhagen stock exchange and generated a revenue of DKK 28.1 billion in 2023.   
At Pandora, we believe that creating an inclusive and diverse workplace and reflecting societal diversity in our customer engagement is essential to delivering on our company purpose: to give a voice to people’s loves. We dedicate ourselves to fostering, cultivating and preserving a culture of inclusion and diversity where everyone feels respected and valued.