Manager, Brand Planning

Are you passionate about turning strategy into action? We're looking for two dynamic Brand Planning Managers to drive our quarterly brand planning process—translating annual marketing strategies into quarterly ones that drive impactful, consumer centric & execution-ready campaigns. In this global role, you will ensure that quarterly and campaign objectives are met through stakeholder collaboration and relevant tools development that enable campaigns to be delivered with clarity, efficiency, and excellence. If you're ready to make a meaningful impact across markets, we’d love to hear from you.

This role plays a critical part in enabling the success of our brand and marketing strategy by driving key global and market-facing deliverables. Through streamlining marketing processes and aligning quarterly objectives, it ensures that strategic plans are translated into clear, actionable outcomes—maximizing efficiency, consistency, and impact across markets.

Key Requirements:

• Bachelors Degree in Business, Marketing etc or equivalent relevant experience
• 3-5 years of strong experience in brand planning and / or management across campaigns and activations
• Proven ability to orchestrate campaigns across functions and ensure global consistency in market execution
• Understanding of Go-To-Market (GTM) frameworks, toolkits, and cluster adaptation needs
• Strong business acumen, connecting quarterly planning and performance with strategic objectives
• Solid skills in insights integration, analytical review, and performance tracking
• Effective stakeholder and agency management, with excellent communication and organizational skills

Key Responsibilities:

Support Quarterly Strategic Planning

• Translate annual brand strategy into quarterly marketing priorities.
• Develop the prioritization frameworks and KPI tracking aligned with quarterly objectives.

Campaign Briefing & Collaboration

• Support the creation of Integrated Marketing Campaign Briefs (IMCB) by gathering inputs from internal teams (e.g., Insights, Markets, Collections) and external partners.
• Ensure briefs are clear, aligned with strategic direction, and actionable for execution teams.

Performance Tracking & Insights

• Collaborate with Insights and Marketing Operations to monitor campaign performance and quarterly marketing impact.
• Consolidate insights and learnings to inform future planning cycles.

Process & Workflow Coordination

• Work with relevant stakeholders to support the implementation of the campaign development process across global and local marketing teams.
• Identify and help resolve operational bottlenecks to ensure smooth campaign development and execution.

Operational Tools & Frameworks

• Create, maintain and update marketing planning tools (e.g., MAL, digital calendar, templates) to support quarterly and annual planning.
• Ensure tools are adopted and used consistently across teams.

Cross-Functional Engagement

• Act as a liaison between Brand Planning and key stakeholders to ensure alignment and clarity in campaign planning.
• Facilitate communication and documentation to support strategic and operational consistency.

Executional Excellence

• Ensure strategic plans are translated into clear, actionable deliverables for marketing teams.
• Support the Brand Planning Function  in driving consistency, simplicity, and impact across all brand planning outputs.

Your New Team 

Pandora offers an exciting and challenging role in a fast-moving, international environment. You will be part of a dynamic team, working in close cooperation with a strong organization where quality and integrity are significant qualities. We are a dynamic organization where we are guided by four values: We dream, We dare, We care and We deliver on our promises to colleagues, customers, partners and stakeholders. 

You will lead a small team and report directly to the Senior Manager, Brand Planning.  

Did we get your attention?  

If you see yourself in the position and would like to become a part of Pandora’s future, please do not hesitate to apply. We look forward to hearing from you! 

We process applications on a continuous basis, which is why we encourage you to send your application as soon as possible. You can also read more about Pandora on our corporate site www.pandoragroup.com. 

Icing on the cake  

You will be working out of our beautiful Head Office in Copenhagen V, established in 2016 and designed to unite and inspire our teams. Besides our beautiful interior design we are also proud of our LEED Gold Certification for Energy and Environmental Design. This means that we use as few natural resources as possible and that we use them with respect. The result is a professional and dynamic space that is unique, comfortable and inspirational – and delivers a true Pandora experience to anyone who works here or comes to visit. 

About Pandora 

Pandora is the world's largest jewelry brand, specializing in the design, crafting and marketing of accessible luxury jewelry made from high-quality materials. Each piece is created to inspire self-expression, allowing people to share their stories and passions through meaningful jewelry. Pandora jewelry is sold in more than 100 countries through 6,800 points of sale, including more than 2,700 concept stores.   

Headquartered in Copenhagen, Denmark, Pandora employs 37,000 people worldwide and crafts its jewelry using only recycled silver and gold. Pandora is committed to leadership in sustainability and has set out to halve greenhouse gas emissions across its value chain by 2030. Pandora is listed on the Nasdaq Copenhagen stock exchange and generated revenue of DKK 31.7 billion (EUR 4.2 billion) in 2024.   

At Pandora, we believe that creating an inclusive and diverse workplace and reflecting societal diversity in our customer engagement is essential to delivering on our company purpose: to give a voice to people’s loves. We dedicate ourselves to fostering, cultivating and preserving a culture of inclusion and diversity where everyone feels respected and valued.