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Loyalty Marketing Specialist (Club & Campaign)

City:  Copenhagen V
Country/Region:  DK
Application Deadline:  1st August 2022

Loyalty Specialist, Club & Campaign Management

Do you want to develop and execute loyalty aspects of Pandora’s global marketing campaigns? Are you eager to be a part of a creative company with can-do spirited, passionate and performance driven people? Then look no further!


We are looking for a Loyalty Specialist to join our Global Loyalty & Clienteling Team. In this role, you will lead our loyalty campaign strategy and execution related to integrated global marketing initiatives. Furthermore, you will take global leadership of Pandora Club, our current global benefits program, and you will act as reporting lead for a team that is heavily anchored in performance measuring.


Your role:

As a Loyalty Specialist, you will develop and execute loyalty aspects of global marketing campaigns in close collaboration with teams across Global Marketing. Your focus is to recruit to- and maximize the impact of our reward and benefit programs: My Pandora and Pandora Club. For Pandora Club you will work closely with cluster offices and local markets to align best practices and to roll out benefits and initiatives that drive customer engagement, sign ups and revenue. For both programs you will lead our work on reporting and deliver clear analytics to support decision making and optimization.


Furthermore, you will:

  • Develop Pandora’s global strategy for our current benefits program:  Pandora Club
  • Execute initiatives related to Pandora Club in close collaboration with cluster offices and other stakeholders
  • Take lead on integrating loyalty into our global marketing campaign roll out
  • Work hands-on with reporting and analytics across Pandora Club, My Pandora and other loyalty initiatives
  • Build a best practice strategy for Pandora Club in terms of program content and campaign initiatives
  • Serve as main point of contact for clusters and local markets and provide support to them on developing and executing loyalty campaigns
  • Set KPIs and track performance


Key requirements:

  • Relevant degree preferably within marketing or business
  • Minimum of 5 years’ experience in loyalty marketing, preferably with rewards and benefits programs within the retail industry
  • Proven track record of driving consumer engagement through concrete loyalty or CRM initiatives 
  • Strong expertise in CRM marketing and proficiency in e-mail marketing
  • Experience with driving audience segmentation
  • Expert in developing marketing campaigns that drive data capture and continued customer loyalty
  • Strong commercial understanding and experience with consumer behavior and consumer analytics
  • Accustomed to setting up reporting, analyzing results and to building recommendations based on performance data


Furthermore, we believe you:

  • Have the ability to work independently and as part of a larger team
  • Highly organized, with an ability to work to deadlines, and to plan and prioritize short and long-term tasks effectively
  • Excellent communication skills with an excellent grasp of the Engligsh language
  • Enjoy working with knowledgeable colleagues from different nationalities and functions in a dynamic and fast-paced, international environment.


Additional information:

This role is based in the Pandora Global Office in Copenhagen, Denmark.


Did we get your attention?

If you see yourself in the position and would like to become a part of the Pandora’s future, please do not hesitate to apply as soon as possible. We encourage you to attach a CV and Cover Letter into the application. We look forward to hearing from you!


We process applications on a continuous basis, which is why we encourage you to send your application as soon as possible. You can also read more about Pandora on our corporate site


Icing on the cake

You will be working out of our beautiful Head Office in Copenhagen V, established in 2016 and designed to unite and inspire our teams. Besides our beautiful interior design, we are also proud of our LEED Gold Certification for Energy and Environmental Design. This means that we use as few natural resources as possible and that we use them with respect. The result is a professional and dynamic space that is unique, comfortable and inspirational – and delivers a true Pandora experience to anyone who works here or comes to visit.


About Pandora
Pandora designs, manufactures and markets hand-finished jewellery made from high-quality materials at affordable prices. Pandora jewellery is sold in more than 100 countries through 6,800 points of sale, including more than 2,700 concept stores. 


 Headquartered in Copenhagen, Denmark, Pandora employs 27,000 people worldwide and crafts its jewellery at two LEED certified facilities in Thailand using mainly recycled silver and gold. The company plans to be carbon neutral by 2025 and has joined the Science Based Targets initiative to reduce emissions across its full value chain. Pandora is listed on the Nasdaq Copenhagen stock exchange and generated a revenue of DKK 23.4 billion in 2021.